Media Planner/Buyer
Clutch · Boston, MA · Today
On-siteSales$65/hrFull-time
Responsibilities
- Research, develop, present and execute sophisticated media plans/buys consisting of multiple channels, including traditional, digital, programmatic, paid search, etc.
- Support campaign objectives and strategies
- Ensure consistency and meet goals within campaigns and strategies
- Handle significant client-facing tasks and act as the day-to-day digital specialist on different accounts
- Perform detailed analysis and evaluation of digital media opportunities
- Establish KPIs and metrics
- Analyze and prepare reports
- Manage digital budgets for efficacy
- Commit strongly to client satisfaction
Requirements
- 1-3+ years’ experience as a Media Planner/Buyer in a media agency setting required
- Strong understanding of the various digital channels and trafficking
- Excellent presentation, communication, and interpersonal skills
- Comfortable speaking and presenting to clients and directors
- Experience with managing budgets, invoicing, etc.
- Strong organization skills
- Strong computer skills including Microsoft Office Suite (Excel) and G-Suite (Google Sheets)
- Able to understand and utilize tagging, tracking
- Familiarity with Facebook Ads Manager and Google Campaign Manager strongly preferred!
Qualifications
- Bachelor's Degree in media, marketing, or advertising required