Manager Integrated Marketing Strategy

Responsibilities

• Oversight of paid media across digital and traditional channels including Search, AI platforms, Connected TV, print, radio, and broadcast TV.
• Development and execution of strategies for both enterprise level and community hyperlocal campaigns.
• Ensuring advertising investments are optimized and aligned with business goals across offline, digital, and AI platforms.
• Directing integrated marketing strategy and performance across offline channels (print, radio, broadcast TV) and digital platforms (Paid Search, Programmatic, Connected TV, AI advertising).
• Overseeing the allocation and pacing of cross-channel media investments to build the brand, drive move-ins, and ensure sustained ROI.
• Managing and developing a high-performing internal team, fostering collaboration, innovation, and professional growth.
• Leading the strategy for purchasing and implementing advertising on emerging AI platforms.
• Designing and activating advanced audience strategies using first-party and third-party data, predictive analytics, and research.
• Leading national paid media campaigns with agency and cross-functional partners.
• Collaborating with the Field Marketing and Community teams to lead the planning and execution of community-level campaigns.
• Guiding the integration of creative content into media strategy.
• Leading reporting, analysis, and optimization of media performance.
• Tracking and assessing trends in media, consumer behavior, and marketing technology.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Five years of experience managing large media budgets with a proven track record of partnering with agencies on large, multi-channel initiatives.
• Familiarity with AI-driven advertising platforms and their role in shaping the future of media planning and performance.
• Strong analytical skills including analytics analysis and processing large amounts of data to understand key trends in audience acquisitions and other key performance indicator metrics.
• Proven consistent SEM results on client or agency side.
• Strong knowledge of Microsoft Office, with proficiency in Excel and Word.