Integrated Marketing Manager

ThermoAnalytics, Inc., a leading provider of thermal and infrared simulation software and services, is hiring an Integrated Marketing Manager for its marketing team in Novi, Michigan or Calumet, Michigan. This full‑time position offers a hybrid remote schedule with weekly onsite/in‑office hours and reports to the Director of Marketing.

What You’ll Do

• Act as project manager for marketing campaigns, planning, building, and executing demand‑generation initiatives across multiple channels.
• Develop campaign briefs, timelines, and creative requirements in collaboration with design teams.
• Coordinate with product teams, application engineers, and sales to produce technical assets such as webinars, whitepapers, eBooks, case studies, emails, landing pages, and blog posts.
• Drive A/B testing of messaging, subject lines, content, and landing pages to improve performance and meet creation rates.
• Manage day‑to‑day campaign optimization to maximize click‑through rates, conversion rates, pipeline impact, and cost efficiency while ensuring alignment with target personas, funnel stages, and brand positioning.
• Manage LinkedIn Campaign Manager programs, including sponsored content and conversation ads.
• Run Google Search and Display campaigns, handling keyword strategy, ad copy development, and bid management.
• Monitor budgets, pacing, and performance; adjust campaigns to meet pipeline and ROI goals.
• Track and report on core KPIs and pipeline contribution, providing actionable insights and recommendations to improve campaign ROI and channel efficiency.

What We’re Looking For

• Bachelor’s degree in marketing, business, communications, or a related field.
• Minimum of 3 years of marketing experience.
• Hands‑on experience with HubSpot, LinkedIn Campaign Manager, Google Ads, and WordPress (highly preferred).
• Strong analytical and reporting skills, including building dashboards (HubSpot preferred).
• Demonstrated success with A/B testing campaign content and optimizing for conversions.
• Excellent organization skills and strong attention to detail.
• Growth mindset with a strong desire to learn new tools and expand marketing expertise.
• Ability to work cross‑functionally with marketing, sales, technical experts, and product teams.
• U.S. citizenship or lawful permanent residency required; final candidates may undergo a background check.

Benefits

• Comprehensive core benefits: medical, dental, vision, disability, and life insurance.
• 401(k) retirement plan, profit sharing, and employee stock options.
• Competitive vacation, sick leave, paid time off, and paid holidays.
• Relocation assistance, if needed.

Pay

Annual starting wage of $75,000 – $95,000, based on knowledge and experience.

Schedule

Full‑time hybrid remote schedule with weekly onsite/in‑office hours.