Integrated Marketing Manager

This Jobot Job is hosted by: Forrest Mack

About us

We are a rapidly growing technology company focused on building innovative products that help individuals and businesses work more efficiently. By combining modern software, intelligent technology, and thoughtful product design, we create solutions that simplify complex workflows and enhance everyday productivity. Our team is passionate about innovation, collaboration, and delivering exceptional experiences to customers around the world.

Why join us?

• Performance bonus opportunity (10% target bonus for this role)
• Competitive equity package
• Comprehensive Medical, Dental, and Vision insurance
• Paid Time Off (PTO) and company holidays
• Visa transfer support (existing visas only; no new sponsorships)
• Hybrid work environment (3 days per week in the office)
• Opportunity to join a profitable, high-growth AI technology company with significant career growth potential

Responsibilities

• Build and scale paid media programs from 0-to-1 at a high-growth consumer technology startup
• Own an annual integrated marketing calendar
• Develop and execute integrated marketing campaigns, including performance marketing and paid acquisition
• Manage millions in advertising spend across multiple platforms (Meta Ads, Google Ads, Amazon Ads, YouTube Ads, TikTok Ads)
• Run experiments and incrementality testing to optimize campaign performance
• Launch campaigns around major retail events (Prime Day, Black Friday, holiday campaigns)
• Coordinate cross-functional teams and work in a hands-on, individual contributor role
• Measure and report on KPIs, including CAC, ROAS, CPA, CTR, conversion rate, and customer acquisition metrics
• Use attribution modeling, ROI measurement, and performance dashboards to drive data-driven decisions

Requirements

• 5–10 years of integrated marketing and paid media experience
• Experience building marketing programs from 0-to-1 at a startup or scale-up
• Experience at a venture-backed, high-growth technology company
• At least one year of ownership over an annual integrated marketing calendar
• In-house experience (agency-only candidates are not a fit)

Skills

Technical Skills

• Meta Ads
• Google Ads
• Amazon Ads
• YouTube Ads
• TikTok Ads

Marketing Knowledge

• Integrated Marketing Campaigns
• Performance Marketing
• Paid Acquisition
• Customer Acquisition
• Growth Marketing
• Full Funnel Marketing
• Attribution
• Incrementality Testing
• Media Mix
• Performance Measurement
• KPI Reporting
• MQL Generation
• Pipeline Generation
• Campaign Optimization

Analytics Skills

• Attribution modeling
• Incrementality testing
• ROI measurement
• Performance dashboards
• Marketing analytics
• CAC (Customer Acquisition Cost)
• ROAS (Return on Ad Spend)
• CPA (Cost Per Acquisition)
• CTR (Click-Through Rate)
• Conversion Rate

Soft Skills

• Highly data-driven
• Ability to tell compelling stories using metrics
• Experience building programs from scratch
• Comfortable working in ambiguity
• Ability to coordinate multiple cross-functional teams
• Thrives in startup environments
• Willing to be a hands-on individual contributor

Biggest Green Flags

• Building integrated marketing campaigns from 0-to-1
• Scaling paid media
• Managing millions in advertising spend
• Running experiments
• Owning campaign calendars
• Launching around major retail events (Prime Day, Black Friday, holiday campaigns)
• Working at startups with fewer than 1,000 employees
• Experience with consumer technology or AI products
• Subscription business models
• Hybrid hardware/software products

Pay

$140,000 - $180,000 per year