Integrated Marketing Manager

This position is based in the United States and is fully remote.

About the role

The Integrated Marketing Manager will lead a broad portfolio of B2B marketing initiatives across campaigns, events, digital channels, partnerships, and internal communications. You’ll play a central role in connecting marketing strategy with sales objectives and measurable revenue outcomes. The position combines strategic planning with hands-on execution across events, partner marketing, email, social media, advertising, and web programs. You’ll collaborate closely with sales, marketing, technology partners, and cross-functional stakeholders to identify opportunities and accelerate growth. Data, campaign performance, and customer engagement insights will guide decisions and continuous optimization. The environment is fast-paced and collaborative, offering exposure to technology, consulting, SaaS, and digital experience initiatives.

Responsibilities

• Develop and execute integrated marketing and sales campaigns aligned with business priorities, partner objectives, and revenue goals.
• Plan and coordinate corporate events, industry tradeshows, client gatherings, sponsorships, and other marketing activations from strategy through execution.
• Build event go-to-market strategies, account maps, client outreach plans, revenue-generation initiatives, and event logistics.
• Partner with sales teams to anticipate business needs, identify opportunities, and develop initiatives that support pipeline and revenue growth.
• Develop and maintain co-marketing programs with technology and strategic partners, including joint events, campaigns, business planning, and market positioning.
• Manage digital marketing programs through Pardot and Salesforce, including email campaigns, newsletters, forms, lead uploads, campaign tracking, and dashboards.
• Ensure marketing activity is connected to Salesforce metrics and analyze engagement, opportunities, investment, and ROI.
• Own social media planning and execution, particularly LinkedIn campaigns supporting events, solutions, content, and internal awareness.
• Support website publishing, content updates, digital advertising, and performance reporting across platforms such as LinkedIn and Google.
• Contribute to blogs, sales materials, newsletters, client communications, and other content initiatives.
• Analyze campaign and program performance to identify trends, weaknesses, opportunities, and areas for improvement.
• Maintain strong relationships with internal stakeholders and external partners while coordinating multiple initiatives and deadlines.

Requirements

• 4–6 years of B2B marketing experience, preferably in technology, consulting, SaaS, digital services, or partner ecosystems.
• Strong hands-on experience with Pardot and Salesforce, including campaign management, reporting, and marketing administration.
• Proven experience managing both large-scale industry events and smaller client-focused gatherings.
• Demonstrated ability to develop and execute integrated marketing programs that support sales and business growth.
• Strong analytical skills and the ability to interpret data, communicate trends, and evaluate campaign performance and ROI.
• Excellent written and verbal communication skills, with strong interpersonal and relationship-building abilities.
• Strong program management and multitasking capabilities, with the ability to prioritize competing deliverables.
• Self-motivated, proactive, detail-oriented, and comfortable taking ownership with minimal supervision.
• Ability to collaborate effectively across sales, marketing, partner, and other cross-functional teams.
• Strong professional judgment, cultural awareness, ethics, and attention to detail.
• Bachelor’s degree in Marketing, Communications, or a related field is preferred.
• Experience with Salesforce reporting and administration is a plus.
• Experience in B2B services, SaaS, technology, or digital experience environments is preferred.
• Must have unrestricted authorization to work in the United States without current or future employer sponsorship.

Benefits

• Medical, dental, and vision insurance.
• Life insurance and disability coverage.
• Paid time off.
• 401(k) retirement plan.
• Competitive benefits package for eligible full-time, non-temporary employees.
• Opportunity to work across integrated marketing, technology, digital services, partner ecosystems, and revenue-generating initiatives.
• Collaborative, high-growth environment with opportunities for professional development and career growth.

Pay

Base salary: $95,000–$125,000 annually, depending on experience, qualifications, geographic location, and other applicable factors.