Integrated Marketing Manager

About the role

The Integrated Marketing Manager develops, implements, tracks, and optimizes the paper’s marketing programs across all digital channels. The position oversees go-to-market strategy, manages digital marketing budgets to maximize return on investment, and uses CRM platforms to create and optimize campaigns for both B2B and B2C initiatives, with a focus on Post and Courier Travel and Philanthropy programs.

Responsibilities

• B2B Inbound Marketing & CRM Management
  • Execute marketing campaigns through marketing automation to generate qualified inbound leads, aiming to grow advertising revenue
  • Grow new leads by converting site traffic through calls-to-action, landing pages, and lead-generating content
  • Create multi-channel marketing campaigns leveraging SEO, inbound marketing, email campaigns, content marketing, and events
  • Host regular training sessions on effective CRM platform usage
  • Ensure data cleanliness and governance within the CRM platform
  • Monitor and manage costs associated with CRM platforms
  • Manage the Post and Courier advertising site with relevant content and marketing resources
  • Create B2B newsletters positioning The Post and Courier as the authority on marketing
  • Develop marketing strategies to grow the B2B newsletter
• Philanthropy & Travel Initiatives
  • Implement strategic communication plans for philanthropy initiatives
  • Schedule and coordinate email campaign deployments for philanthropy and travel promotions
  • Manage and track the sales pipeline for Post and Courier Travel offerings
  • Develop and grow the new Post and Courier Advantage, a travel-subscription product
  • Create marketing strategies to grow newsletters and broaden the travel audience
• Cross-Functional Collaboration
  • Oversee paid digital marketing solutions, owned and operated channels, events, and more
  • Identify and implement segmentation opportunities for more targeted communication
  • Work side-by-side with teams across the newspaper division to support digital subscription sales
  • Support and advise cross-departmental growth with marketing strategy and tactics
  • Collaborate with the analytics team on campaign performance tracking
  • Consult with advertising sales leaders on CRM data quality issues
  • Support managers' CRM adoption initiatives
  • Leverage internal marketing platforms and proprietary tools
• Other duties as assigned

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 5-7+ years of experience in marketing
• Proficient in technical platforms including HubSpot CRM, Teams, Constant Contact, WordPress, and Google Drive
• Experience with digital marketing tools and analytics platforms
• Demonstrated project management skills
• Strong written and verbal communication skills
• Experience in data-driven marketing and campaign analysis
• Excellent organizational and time management skills
• Detail-oriented with the ability to manage multiple projects
• Creative problem-solving ability
• Self-motivated with a customer-service mindset
• Flexible work schedule, including occasional evenings/weekends
• Valid driver’s license
• Regular computer work with occasional standing, walking, and light lifting
• Light travel may be required