Integrated Marketing Manager

About the Opportunity

The organization is on a mission to help people better access and afford care. Every day, millions of people, and their loved ones, need to see a doctor. For most of us, that moment is an uncertain one - we’re unsure of what’s wrong, who to go to, how long it’ll take to be seen, when we’ll feel better, and what it’ll cost. The company partners with thoughtful employers and health plans who understand the impact of that moment and want to ensure that every one of their plan members are easily able to access and afford care. Clients understand that an improved ability to self-pay for care changes patient behavior and creates value for the health plan. This founding belief is becoming an emerging standard of care in health plan design and is now, in fact, a mandatory capability in some governmental health plans. The team is looking for passionate, collaborative builders to join and help create a future where everyone can more easily access and afford care.

About the Role

The organization is seeking a Senior B2B Integrated Marketing Manager, serving as both a strategic architect and an executional integrated marketing powerhouse who can accelerate pipeline growth. This role is the engine that unites brand awareness, content, and demand generation into a singular revenue machine. This individual will thrive as a sole contributor who owns the tactical execution of digital lead generation, while concurrently building the processes, team, and infrastructure to scale the growth engine across a broader multi-channel marketing mix. This person is a strategic, AI-forward challenger and execution engine who doesn't just manage campaigns; they demonstrably accelerate the growth of the business – driving pipeline volume, quality, velocity and, ultimately, revenue. For a high-octane growth marketer who loves building from scratch, thrives in the details of digital-multichannel performance, and understands the nuances of B2B healthcare and/or employee benefits, this is an exciting opportunity.

Key Responsibilities

• Lead the "Brand-to-Demand" continuum, partnering with brand marketing, product marketing and sales to architect end-to-end strategies that align top-of-funnel brand narrative through bottom-of-funnel conversion tactics.
• Develop and implement an aggressive, multi-channel demand generation strategy and execution plan (paid media, email, social, webinars, and events) that drives maximum engagement and conversion.
• Execute and optimize: act as the primary driver of execution, hands-on managing digital campaigns with precision. Implement A/B testing frameworks and real-time adjustments to maximize lead quality and ROI. Focus on full-funnel impact: pipeline volume, deal-stage progression, and revenue.
• Lead website optimization and partner with revenue operations to build the marketing automation engine including lead definition and workflows.
• Content & Narrative Engine: develop the content ecosystem that solves for "broker/HR education" hurdles, effectively moving prospects from skeptical observers to advocates. Partner with leadership to define the "anchor" pieces (research, industry reports, executive voice) that will influence the market to the organization's advantage. Break them up into consumable storylines that fit with each channel in the execution engine.
• Operational Excellence: Partner with Sales and Revenue Operations to align demand gen efforts with broker and employer buying cycles. Identify and apply AI and automation tools to improve productivity, reduce time-to-market, and optimize campaign performance. Manage the demand generation budget, coordinating with external vendors and agencies to scale capacity as needed.

Required Qualifications

• Experience: 8-10+ years of progressive B2B marketing experience, with a proven track record of scaling marketing efforts in a high-growth environment. Deep expertise in B2B Healthcare or adjacent HR or employer benefits markets is strongly preferred.
• Builder Mindset: Possess the rare ability to think big-picture (market positioning, category creation) while remaining a hands-on builder and optimizer of content and campaigns.
• Healthcare/Fintech Fluency: Ability to simplify complex healthcare/financial concepts into compelling, disruptive stories that persuade C-suite executives and skeptical buyers.
• Analytical Rigor: Comfortable with a creative brief as well as a CRM report. Use data to challenge assumptions and drive better outcomes.
• Agility & Resourcefulness: Thrive in fast-paced, resource-constrained environments, with deep expertise in marketing automation (HubSpot/Marketo), CRM systems, and digital advertising platforms (Google Ads, LinkedIn Ads).

Benefits

• Medical, dental and vision insurance
• Annual HSA contribution
• Health Payment Account (HPA)
• Monthly lifestyle spending stipend
• Five weeks of annual PTO
• Week-long fully paid 'summer break' for all employees!
• Ten weeks of bonding leave for new parents
• Two weeks of caregiver leave
• Employer paid short-term and long-term disability
• 401k plan access with an employer match
• Stock options in the company...
• and more!

The Hiring Organization

The hiring organization is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.