Integrated Marketing Manager

About the role

The Integrated Marketing Manager at Trex is responsible for turning big brand ambition into cohesive, cross-channel execution. This role connects strategy, creativity, and performance to ensure the Trex story shows up consistently across every touchpoint, from digital to retail to trade.

Responsibilities

• Lead and foster our “people first” culture.
• Develop and execute annual and campaign-based integrated marketing plans that bring the Trex brand and product portfolio to life across paid, owned, and earned channels.
• Partner with creative, media, digital, PR, trade, and sales teams to ensure a unified brand presence and seamless consumer journey.
• Lead cross-functional collaboration between brand, product, and channel marketing to align storytelling, launch timing, and go-to-market strategy.
• Manage agency relationships and internal partners to deliver best-in-class campaigns – on time, on brand, and on budget.
• Translate consumer insights and category trends into actionable creative briefs and measurable campaign plans.
• Oversee campaign performance analysis, driving optimization across digital, retail, and partner channels.
• Champion brand consistency, ensuring Trex’s tone, visuals, and promise of “outdoor living perfected” are reflected in every touchpoint.
• Support the evolution of marketing technology, content strategy, and CRM to deepen consumer engagement and loyalty.
• Monitor the competitive landscape and identify opportunities to differentiate Trex through innovation and experience.
• Present campaign results and insights to senior leadership and cross-functional partners.

Requirements

• Proven track record of leading multi-channel campaigns from strategy through execution.
• Strong project management and organizational skills.
• Comfortable managing multiple priorities and deadlines in a fast-paced environment.
• Passion for brand building and a hands-on, collaborative approach to execution.
• An analytical mindset with experience interpreting data to guide creative and strategic decisions.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5 - 8+ years of experience in brand or integrated marketing within consumer goods or related industries.

Preferred Skills & Qualifications

• MBA or advanced degree.
• Deep understanding of digital media, shopper marketing, CRM, and brand storytelling.
• Collaborator who can influence across teams and functions.
• Deals with Ambiguity - flexible mindset and isn’t upset when things are up in the air.
• Makes good decisions based upon mixture of analysis, experience, and gut.

Benefits

• Time Off: Paid holidays and paid vacation.
• Health, Dental, and Vision Insurance: Coverage options available.
• 401(k) With Company Match: Savings plan with employer match.
• Tuition Reimbursement: Financial support for education.
• Training and Education: Opportunities for professional development.
• Stock Purchase Program: Discounted stock purchase option.
• Employee Discount Program: Discounts on Trex products.

Pay

Base Salary Range: $85,000 – $110,000 annually. Additional compensation includes an annual/sales bonus.

Schedule

Full-Time/Regular