Manager Integrated Marketing

About the role

The Manager, Integrated Marketing, will serve as the primary marketing liaison between the Merchandising teams and the broader Marketing organization, translating category strategies, product priorities, and business objectives into customer-centric marketing plans.

Responsibilities

• Develop integrated marketing strategies that support category growth, seasonal priorities, product launches, and enterprise promotional events.
• Partner with merchant leaders to identify key business-driving opportunities and ensure marketing support is aligned to revenue goals.
• Represent category priorities during seasonal, quarterly, and annual marketing planning processes.
• Lead the development of compelling product marketing narratives that bring product assortments to life for customers.
• Act as the central point of coordination between Merchandising and Marketing/Channel teams.
• Oversee the end-to-end development and execution of category marketing initiatives.
• Partner with customer insights and merchandising teams to evaluate campaign performance and category impact.
• Provide day-to-day leadership, coaching, and mentorship to an Integrated Marketing Specialist.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or related field.
• 7+ years of experience in integrated marketing, brand strategy, or related field, preferably in retail or consumer goods.
• Proven track record of developing and executing cross-channel campaigns that drive results.
• Strong understanding of media planning, creative development, and retail marketing cycles.
• Exceptional project management and organizational skills; ability to manage multiple priorities in a fast-paced environment.
• Strong interpersonal and communication skills, with experience influencing and collaborating across diverse teams.

Pay

The pay range for this position is USD $81,000.00 - USD $135,000.00 per year.