Manager, GTM Marketing - Audiences

About

InMarket has been the leader in 360-degree consumer intelligence and real-time activation since 2010. Through our data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend.

What You Will Do

• Own GTM Marketing Strategy for Audiences
• Develop and execute the GTM plan aligned to Audience revenue goals
• Clarify positioning and value proposition across key ICPs
• Support packaging and differentiation in a crowded market
• Ensure message consistency across sales, content, and campaigns
• Partner with Business and Sales Leadership
• Align with Audience business leadership on strategic priorities
• Identify growth opportunities across verticals and segments
• Collaborate with Sales leadership to refine messaging and target accounts
• Surface field feedback to inform future strategy
• Lead Commercialization & Enablement Enablement
• Manage launch execution for Audience updates and offerings
• Ensure sales materials and playbooks reflect priority narratives
• Maintain and monitor adoption
• Drive Demand & Pipeline Alignment
• Align demand programs to Audience priorities
• Partner with Demand Generation to increase qualified pipeline
• Monitor performance metrics and optimize campaigns
• Support account-based marketing initiatives for priority segments
• Coordinate Cross-Functional Execution
• Partner with: Content & Partner Marketing, Brand & Communications, Demand Generation, Sales, Marketing Operations
• Ensure Audience priorities are reflected in shared marketing resources

Your Experience and Expertise

• 6–10 years of experience in Product Marketing, GTM Marketing, or B2B marketing
• Strong storytelling and positioning capabilities
• Ability to translate technical capabilities into business value
• Experience partnering with Sales and business-line leaders
• Data-driven and performance-oriented

Core Competencies

• Business-first mindset with marketing expertise
• Highly accountable and outcome-oriented
• Decisive and comfortable operating with speed
• Strong collaborator who can align diverse stakeholders
• Data-driven with a bias toward action

Benefits Summary

• Competitive salary, stock options, flexible vacation
• Medical, dental and Flexible Spending Account (FSA)
• Company Matched 401(k)
• Unlimited PTO (within reason)
• Talented co-workers and management
• Agile Development Program (For continued learning/professional development)
• Paid Parental Leave