GTM Content Marketing Manager

Job Summary

Joining Team RLDatix means being part of a global effort to make a difference in healthcare every day. We're searching for a remote (North America-based) GTM Content Marketing Manager to help our existing customers understand and engage with additional RLDatix solution areas.

Responsibilities

• Develop externally facing B2B content — with priority focus on email marketing and website content, alongside webinars, event messaging, LinkedIn, and paid advertising — to nurture existing customers into additional solution areas.
• Plan and manage integrated campaigns with multiple deliverables, channels, stakeholders, and deadlines in order to drive cross-sell and upsell pipeline.
• Establish content calendars, track assets, determine appropriate formats, and drive execution through completion to keep multi-channel campaigns coordinated and on-time.
• Partner with Communications, Customer Experience/Event teams, Marketing Operations, Product Marketing, and Sales in order to generate and nurture interest before handing off to solution-level conversations.
• Contribute to marketing's revenue goals through content and campaign conversion — engagement, progression to marketing-qualified leads, and pipeline contribution — while helping refine reporting frameworks with Marketing Operations.

Requirements

• 5+ years of B2B demand-generation experience with hands-on content production, campaign management, and multi-channel distribution.
• Proven success managing integrated campaign programs (rather than isolated deliverables) with multiple stakeholders and deadlines.
• In-depth knowledge on how to personally create strong content across email, web, and social channels (formal content strategy experience is a meaningful advantage).
• At least 5 years of marketing-automation-platform experience — HubSpot preferred; Pardot, Marketo, or similar acceptable.
• Asana highly preferred, with comparable work-management tools transferable.
• Exposure to targeted account- or contact-based B2B marketing (direct experience building an entire ABM program is not required).
• Sincere interest in supporting an evolving "platform" narrative and helping build a demand generation function from an early stage.
• A knack for working autonomously and collaboratively within an ambiguous, build-stage environment — with willingness to align to East Coast stakeholder hours.

Qualifications

• Must be located in North America.
• Must be available to work East Coast hours - 9am - 5pm EST GMT.

Benefits

Our benefits package includes health, dental, vision, life, disability insurance, 401K, paid time off, and paid holidays.

Pay

Salary offers are based on a wide range of factors including location, relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also taken into consideration.