Manager, Digital, TKO Global Partnerships

WWE® is the global leader in sports entertainment, creating and delivering original content 52 weeks a year to a global audience. The company is committed to family-friendly entertainment across television programming, Premium Live Events, digital media, and publishing platforms. WWE’s TV-PG programming reaches over 1 billion households worldwide in more than 20 languages through distribution partners including Netflix, ESPN, NBCUniversal, USA Network, and The CW. WWE is part of TKO Group Holdings (NYSE: TKO).

About the role

The Digital Manager will manage and execute commercial digital-first programs that deliver value across the TKO Global Partnerships portfolio. This role focuses on increasing partner brand awareness and perception, delivering on business KPIs, and driving revenue growth of commercial partners across TKO’s online channels, ensuring efficiency, innovation, and excellence.

Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with commercial business goals.
• Manage online campaigns across email marketing, social media, display advertising, content marketing, and paid marketing.
• Manage digital marketing budgets and ensure cost-effective campaign performance.
• Plan, execute, and optimize paid advertising campaigns.
• Oversee commercial content creation for websites, email campaigns, and social media platforms.
• Optimize partner campaign performance, user experience, conversion, and click-through rates.
• Oversee project timelines, budgets, and resources, including building media plans and social media strategy.
• Develop and maintain strong relationships with commercial partners, understanding their needs and objectives to deliver tailored digital solutions.
• Collaborate with internal teams (Global Partnerships Business Development, Partnership Marketing, Marketing, etc.), brand partners, external agencies, and vendors.
• Monitor and analyze performance using tools like Google Analytics and marketing dashboards.
• Identify and propose new opportunities for digital activations and partnerships that align with TKO’s business objectives.
• Stay up to date with digital marketing trends, tools, and best practices.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3–5+ years of proven experience in digital marketing, online campaign management, media planning, media buying, or digital media agency experience.
• Experience with analytics tools (e.g., Emplifi, Google Ad Manager).
• Strong understanding of SEO, PPC, social media, email marketing, and content marketing.
• Excellent communication, project management, and analytical skills with the ability to prioritize tasks, manage timelines, and meet deadlines.
• Strong analytical and problem-solving skills, with the ability to measure and optimize project performance.
• Ability to work in a fast-paced environment and adapt to changing priorities.

Skills

• Certification in Google Ads, Google Analytics, or other digital marketing platforms (nice to have).
• Experience with marketing automation tools and CRM systems (nice to have).
• Knowledge of basic web development, graphic design, and video editing principles (nice to have).
• Experience working in the sports or entertainment industry (nice to have).
• Knowledge of MMA, boxing, and the UFC brand (nice to have).