Manager, Digital, TKO Global Partnerships

The Role And What You’ll Do

TKO is seeking a highly skilled Digital Manager to join our Partnership Marketing team. The Manager will be responsible for managing and executing commercial digital first programs that deliver value across the TKO Global Partnerships portfolio of partners. This role focuses on delivering key partner goals, including increasing partner brand awareness/perception, delivering on business KPIs, and driving revenue growth of commercial partners across TKO online channels, ensuring every output reflects efficiency, innovation, and excellence.

Develop and execute comprehensive digital marketing strategies aligned with commercial business goals

• Manage online campaigns across channels such as email marketing, social media, display advertising, content marketing and paid marketing
• Manage digital marketing budgets and ensure cost-effective campaign performance
• Plan, execute, and optimize paid advertising campaigns
• Oversee commercial content creation for websites, email campaigns, and social media platforms
• Optimize partner campaign performance, user experience, conversion and click through rates
• Oversee project timelines, budgets, and resources, ensuring efficient execution and delivery, including building media plans and social media strategy and scheduling

Develop and maintain strong relationships with commercial partners, understanding their needs and objectives to deliver tailored digital solutions

• Collaborate with internal teams (Global Partnerships Business Development, Partnership Marketing, Marketing, etc.), brand partners, external agencies, and vendors
• Maintain strong relationships with commercial partners to deliver tailored digital solutions

Monitor and analyze performance using tools like Google Analytics and marketing dashboards

• Identify and propose new opportunities for digital activations and partnerships that align with the UFC's business objectives
• Stay up to date with digital marketing trends, tools, and best practices

Nice To Have

• Certification in Google Ads, Google Analytics, or other digital marketing platforms
• Experience with marketing automation tools and CRM systems
• Knowledge of basic web development, graphic design and video editing principles
• Experience working in the sports or entertainment industry
• Knowledge of the MMA, boxing and the UFC Brand