Manager, Digital Experience - Reputation

Job Description

The Manager, Digital Experience – Reputation is responsible for system-wide online reputation strategy for a large, integrated health system. This role is responsible for internal and externally owned channels. This person will oversee monitoring, protecting, and strengthening the organization’s digital reputation across providers, locations, and service lines, ensuring accuracy, trust, and a consistent patient-centered experience across all digital touchpoints.

Primary Responsibilities

• Lead the development and execution of a comprehensive online reputation strategy across the health system
• Oversee monitoring, analysis, and response to online reviews, ratings, and patient feedback across third-party platforms and search ecosystems
• Own governance and maintenance of the system provider and location data across internal systems and external platforms
• Ensure all public-facing responses and reputation activities comply with HIPAA, privacy regulations, and organizational standards
• Produce executive-ready reporting and insights that translate reputation data into actionable recommendations
• Collaborate with Marketing and Communications teams to improve local search visibility, ratings performance, and patient trust signals

Minimum Qualifications

• Bachelor's degree in Business, Communications, Marketing, or a related field
• 5+ years of experience in online reputation management, digital marketing, patient experience, or healthcare communications

Experience

• Experience with content management systems (CMS) and reputation management tools (Press Ganey, Kyruus)
• Familiarity with SEO best practices and analytics tools (Google Analytics, GA4, social insights).
• Experience collaborating across matrixed organizations and influencing without direct authority
• Experience working within a large health system or academic medical center

Skills and Abilities

• Strong understanding of UX principles, digital engagement, and accessibility.
• Strong understanding of patient-centered marketing in healthcare, including consumer decision journeys.
• Excellent project management and collaboration skills.

Pay Range

$95,000.00 USD – $115,000.00 USD