Digital Growth & Experience Manager

Primary Duties And Responsibilities

The Digital Growth & Experience Manager at General Electric Credit Union is responsible for developing and executing data-driven digital strategies that drive growth, engagement, and measurable business outcomes. This role leads the optimization of the Credit Union's website and digital channels, with a strong focus on performance, user experience, and conversion.

• Leads and evolves digital marketing strategy with a focus on website performance, optimization, and conversion, ensuring alignment with organizational goals and member experience priorities.
• Owns website strategy and performance, including:
• Continuous analysis, testing, and optimization of user experience (UX), conversion paths, site functionality, and ADA compliance,
• Identification and prioritization of enhancements and new capabilities,
• Ongoing monitoring of site performance and implementation of data-driven improvements.
• Drives advanced SEO strategy, including traditional SEO and emerging Generative Engine Optimization (GEO)/AI Optimization (AIO) approaches to improve visibility across search engines and AI-driven discovery platforms.
• Owns the development and delivery of executive-level performance reporting and digital marketing roadmaps, translating complex data into clear, actionable insights that inform strategic decision-making and organizational priorities.
• Oversees marketing automation and personalization strategy, including:
• Integration of website, CRM, and marketing automation platforms,
• Development of personalized member journeys and segmentation strategies,
• Optimization of lifecycle marketing and engagement across digital touchpoints.
• Develops and oversees a structured, cross-channel testing and experimentation framework (A/B and multivariate testing) across website, paid media, and landing pages to drive continuous optimization and measurable performance improvement.
• Develops and executes integrated paid media strategies, in collaboration with external partners, to drive acquisition and retention, including:
• Paid search, display, and paid social media campaigns,
• Development and monitoring of digital campaign budgets,
• Testing and optimization of targeting, creative, and channel mix,
• Continuous improvement of cost efficiency and conversion outcomes.
• Leads a team and coaches toward organizational and professional development goals.
• Proactively evaluates, pilots, and implements emerging marketing technologies, including AI driven tools and platforms, to enhance digital performance, improve efficiency, and maintain a competitive advantage.
• Collaborates with Communications team leaders, cross-functionally, and with external partners to deliver seamless, connected digital experiences and ensure successful implementation of new technologies and enhancements.
• Maintains a competitive edge by monitoring the competitive landscape, industry trends, and emerging digital practices, translating insights into actionable strategic recommendations that inform campaign, channel, and website optimization strategies.

Qualifications

• Bachelor’s degree in marketing or related field with 3-5 years’ experience.
• Experience with website optimization, analytics, and user experience improvements, as well as developing and executing paid media strategies, including search and social.
• Familiarity with marketing automation/CRM systems and personalization strategies preferred.
• Prior experience leading a team or managing cross-functional initiatives preferred.
• Experience with:
• Web analytics platforms (e.g., Google Analytics, Google Tag Manager, Data studio, etc.),
• SEO research and tools (e.g., SEMRush),
• Content management systems (CMS, Kentico preferred),
• paid media platforms (Google Ads, Meta, etc.),
• Email marketing or marketing automation platforms,
• Familiarity with project management tools (e.g., Asana) and Adobe Creative Cloud.

Benefits

• Health, Dental and Vision insurance
• Life and Disability insurance options
• Paid Time Off starts accruing once hired and take your birthday off
• -paid 401k Retirement plan with up to a 10% match of your base gross compensation
• Tuition reimbursement opportunities & professional development
• Volunteer opportunities - and earn additional PTO hours!
• On-site clinics for Vaccines and Mammograms
• And many more!