Digital Experience Manager

About the role

Doppel Doppel is dedicated to stopping social engineering attacks before they cause harm. We defend companies and their customers from phishing, impersonation, and brand abuse online, combining advanced detection with rapid response to eliminate threats instantly. Our work stands at the forefront of modern cybersecurity as cybercriminals become more sophisticated and exploit human trust at scale. Joining Doppel means directly contributing to the safety of individuals, the protection of brands, and shaping the future of defense against one of the most rapidly growing threat vectors.

Responsibilities

• Audit current site and identify gaps across product, features, use cases, and industry pages.
• Define a clear roadmap for new page creation and refreshes, prioritizing based on business impact, SEO potential, and user needs.
• Manage web properties as a product, balancing immediate marketing needs with long-term technical and strategic health.
• Partner closely with Product Marketing (PMM) to translate product positioning and messaging into compelling, web-native experiences.
• Lead page strategy, including shaping content, defining structure, and developing wireframes that effectively communicate complex ideas and guide users to action.
• Ensure all new pages meet best practices for performance, accessibility, and SEO.
• Work closely with Design and Web Engineering to bring pages to life, ensuring projects move efficiently from idea to launch.
• Proactively remove blockers, make decisions, and maintain momentum without requiring constant oversight.
• Regularly evaluate page performance using tools like Google Analytics, heatmaps, and A/B testing platforms.
• Identify opportunities to improve clarity, engagement, and conversion through data-driven hypotheses and experimentation.
• Iterate on existing experiences to ensure our site stays current, effective, and aligned with company goals and growth targets.

Requirements

• 6+ years of experience as a Web Product Manager, or Digital Experience role, specifically focused on B2B marketing or growth.
• Strong understanding of web design principles, user experience (UX), and conversion rate optimization (CRO) methodologies.
• Proficiency with web analytics (e.g., Google Analytics 4) and A/B testing tools (e.g., Optimizely, VWO).
• Experience with CMS platforms (e.g., Webflow, WordPress, headless CMS) and SEO best practices.
• Excellent communication skills with the ability to bridge the gap between marketing strategy, design aesthetics, and technical feasibility.

Qualifications

• Bias for action and a demonstrated ability to take projects from vague concepts to polished, measurable results.
• Experience working in a high-growth SaaS environment.
• Good eye for design.
• Prior experience defining and measuring growth metrics like MQLs, sign-ups, and pipeline contribution from web channels.

Skills

• Web analytics (e.g., Google Analytics 4)
• A/B testing tools (e.g., Optimizely, VWO)
• CMS platforms (e.g., Webflow, WordPress, headless CMS)
• SEO best practices
• Web design principles
• User experience (UX)
• Conversion rate optimization (CRO) methodologies

Benefits

140,000-170,000 OTE
Meaningful equity so you share in Doppel’s success
Remote first culture with flexibility built in

Pay

140,000 - 170,000 USD OTE

Schedule

Remote first culture with flexibility built in