Digital Experience Manager

About the role

The Digital Experience Manager supports the development, management, and optimization of First Horizon’s owned digital properties, with a primary focus on the public website. This role ensures digital experiences align with brand standards, business objectives, and customer needs.

Responsibilities

• Support the day-to-day management and ongoing enhancement of the public website and owned digital properties
• Coordinate with internal stakeholders to execute website updates, enhancements, and campaign-related digital initiatives
• Partner with Brand, Content Strategy, Media, and Social teams to ensure digital experiences align with messaging, campaigns, and brand standards
• Collaborate with Digital Banking and Digital Engineering teams to support the implementation of digital features and functionality
• Manage content updates and publishing within the content management system (CMS), ensuring accuracy and consistency
• Monitor website performance and user behavior using analytics tools and provide recommendations for optimization
• Ensure adherence to SEO, accessibility (ADA), and digital best practices across digital properties
• Aid in coordinating testing and optimization efforts to improve engagement and performance
• Maintain documentation, workflows, and processes related to digital experience management

Requirements

• Bachelor’s degree in Marketing, Digital Media, Communications, Business, or a related field required
• 4–7 years of experience in digital marketing, website management, or digital experience roles
• Experience working with content management systems (CMS) and managing website content
• Strong understanding of website structure, user experience (UX), and digital best practices
• Familiarity with SEO principles and web accessibility standards
• Experience working with analytics tools (e.g., Google Analytics) and interpreting performance data
• Strong organizational and project management skills with the ability to manage multiple priorities
• Excellent communication and collaboration skills, with the ability to work effectively across teams
• Experience in financial services or a regulated industry is a plus

Qualifications

• Proficiency with content management systems (CMS) and website publishing tools
• Experience with analytics platforms such as Google Analytics or similar tools
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Familiarity with project management and collaboration tools (e.g., Asana, Microsoft Teams, SharePoint)
• General understanding of digital design and development workflows