Digital Experience Manager

About the role

The Digital Experience Manager supports the development, management, and optimization of First Horizon’s owned digital properties, focusing primarily on the public website. This role ensures alignment with brand standards, business objectives, and customer needs, working cross-functionally with various teams.

Responsibilities

• Support the day-to-day management and ongoing enhancement of the public website and owned digital properties
• Coordinate with internal stakeholders to execute website updates, enhancements, and campaign-related digital initiatives
• Partner with Brand, Content Strategy, Media, and Social teams to ensure digital experiences align with messaging, campaigns, and brand standards
• Collaborate with Digital Banking and Digital Engineering teams to support the implementation of digital features and functionality
• Manage content updates and publishing within the CMS, ensuring accuracy and consistency
• Monitor website performance and user behavior using analytics tools and provide recommendations for optimization
• Ensure adherence to SEO, accessibility (ADA), and digital best practices across digital properties
• Aid in coordinating testing and optimization efforts to improve engagement and performance
• Maintain documentation, workflows, and processes related to digital experience management

Requirements

• Bachelor’s degree in Marketing, Digital Media, Communications, Business, or a related field required
• 4–7 years of experience in digital marketing, website management, or digital experience roles
• Experience working with content management systems (CMS) and managing website content
• Strong understanding of website structure, user experience (UX), and digital best practices
• Familiarity with SEO principles and web accessibility standards
• Experience working with analytics tools (e.g., Google Analytics) and interpreting performance data
• Excellent organizational and project management skills with the ability to manage multiple priorities
• Strong communication and collaboration skills, with the ability to work effectively across teams
• Experience in financial services or a regulated industry is a plus

Qualifications

• Proficiency with content management systems (CMS) and website publishing tools
• Experience with analytics platforms such as Google Analytics or similar tools
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Familiarity with project management and collaboration tools (e.g., Asana, Microsoft Teams, SharePoint)
• General understanding of digital design and development workflows

Benefits

• Medical with wellness incentives, dental, and vision
• HSA with company match
• Maternity and parental leave
• Tuition reimbursement
• Mentor program
• 401(k) with 6% match