Digital Experience Manager
Tri Delta is seeking a Digital Experience Manager to serve as the operational hub of the organization's content and digital channels. This role is the organizational expert in digital media platforms, responsible for updating Tri Delta’s strategy, engaging various audiences through existing and new digital opportunities, and ensuring every piece of content is planned with purpose, executed with excellence, and published on time.
About the Role
The Digital Experience Manager owns executing against the established editorial calendar and ensures The Trident online blog, Let’s Talk Tri Delta Podcast, video, and social media channels align and move in lockstep. This includes coordinating assets such as scripts, audio, show notes, graphics, articles, and social content for the podcast and transforming it into a fully realized, cross-channel content experience. The role partners closely with the Strategic Communications team to integrate priorities like the annual dues ask, volunteer recruitment, and alumnae initiation into the monthly content plan alongside brand-building content. The primary focus is ensuring member and impact stories reach audiences consistently with maximum impact—the right story, on the right channel, at the right time.
Responsibilities
- Editorial Planning & Content Calendar
- Execute and maintain the organization's integrated editorial calendar, ensuring content for The Trident online blog, podcasts, video, email, and social media is published according to established priorities and timelines.
- Translate editorial priorities into coordinated channel plans and publishing schedules to ensure content reaches the appropriate audiences across digital platforms.
- Optimize content for the unique strengths of each platform while maintaining consistency across channels.
- Maintain a shared content calendar accessible to all Enterprise teams.
- Coordinate with internal stakeholders to anticipate content needs and build appropriate lead times into the workflow.
- Video Channel Oversight
- Amplify Tri Delta's storytelling by adapting, optimizing, and distributing video and multimedia assets across digital channels to maximize audience reach, engagement, and organizational impact.
- Manage the organization's YouTube and TikTok channels, overseeing content calendars, publishing, channel optimization, and adherence to platform best practices and brand standards.
- Partner with the Senior Director of Brand Advancement, Content Development to execute the organization's video storytelling strategy, adapting content for platform-specific audiences.
- Develop and maintain channel standards, including video formats, metadata, captions, thumbnails, playlists, accessibility, and publishing cadence to optimize discoverability and audience experience.
- Monitor channel performance and audience insights in partnership with the Brand Support Manager, Digital, using analytics to recommend content optimizations and inform future strategies.
- Repurpose long-form video content into platform-specific short-form assets, clips, and promotional content to extend lifespan and impact.
- Content Operations & Channel Execution
- Supervise the Digital Content Creator, providing direction, coaching, and quality assurance to ensure content aligns with brand standards and publishing priorities.
- Serve as the final quality checkpoint before content is published, reviewing for accuracy, brand voice, and channel fit.
- Manage the publishing workflow across all digital channels: website, blog, social media, YouTube, and TikTok.
- Brief copywriters, designers, and content creators with clear direction, timelines, and channel specifications.
- Track content through the production pipeline from brief to approval to publication, keeping projects on schedule.
- Maintain a content library and asset management system to ensure creative work is organized and reusable.
- Website Content Management
- Oversee the website content experience, ensuring pages remain accurate, current, user-friendly, and aligned with organizational messaging.
- Coordinate website content updates in collaboration with the Strategic Communications team and other departments while maintaining consistency in voice, user experience, and brand standards.
- Monitor website analytics, SEO performance, and user behavior to identify opportunities for optimization.
- Ensure website accessibility (WCAG) and content quality standards are maintained.
- Lead execution of campaign landing pages, microsites, and special project content.
- Social Media Management
- Provide day-to-day leadership to the Social Media Manager, ensuring content calendars and publishing schedules support organizational priorities and brand standards.
- Provide strategic oversight of social media execution, optimizing posts for their platform and ensuring alignment across all touchpoints—including compelling calls to action, accurate tagging, destination links, and Linktree organization.
- Partner with the paid media team to ensure social advertising campaigns are strategically aligned and optimized for maximum impact, advancing brand awareness and recruitment efforts.
- Monitor engagement and community activity; escalate responses or issues to the appropriate team members.
- Track and report on social performance metrics and use data to refine the content and posting strategy.
- Digital Experience Optimization
- Optimize the end-to-end digital experience by ensuring content, navigation, calls to action, landing pages, and supporting assets create seamless audience journeys across web, email, social media, and video channels.
- Identify opportunities to increase engagement through improved content distribution, cross-channel promotion, and audience pathways.
- Evaluate emerging digital platforms, tools, and best practices, recommending enhancements that strengthen Tri Delta's digital presence and member experience.
- Professional Expectations
- Abide by and lead others in Tri Delta's project management process and practices.
- Receive and act on feedback; focus on self-development to become the best version of yourself.
- Pursue open and consistent communication with Tri Delta employees and volunteers.
- Conduct all work with a focus on elevating Tri Delta's brand as a premier women's organization dedicated to helping women live, learn, and lead with Purpose for a lifetime.
- Be passionate about serving others and helping them become the best versions of themselves.
Requirements
- Required Qualifications
- 3–5+ years of experience in digital communications, content management, or editorial coordination, ideally in a nonprofit, association, or membership organization.
- Demonstrated experience managing a multi-channel editorial calendar and keeping complex content workflows on track.
- Experience coordinating podcast production, including managing assets and stakeholders from concept to publication.
- Experience managing a CMS (WordPress or similar) and publishing web content.
- Hands-on experience managing YouTube and/or TikTok channels.
- Proficiency with social media management and scheduling tools.
- Basic understanding of video production workflows to provide informed direction to creators and videographers.
- Strong project management skills with the ability to manage multiple stakeholders, deadlines, and workstreams simultaneously.
- Excellent written communication skills to provide clear direction and precise, constructive feedback.
- Comfort with analytics platforms to evaluate performance and inform planning, with the ability to translate findings into concrete adjustments.
- High attention to detail and a strong editorial eye for quality and consistency.
- Preferred Qualifications
- Experience in a membership-driven organization or trade association.
- Experience with project management tools (SmartSheet, Asana, Monday.com) for managing editorial pipelines.
- Graphic design familiarity or comfort with Canva for light asset creation or feedback.
- Working knowledge of SEO principles as they relate to content planning and web publishing.
Skills
- Operational Excellence: Brings discipline and follow-through to editorial planning, coordinating assets and publishing workflows.
- Editorial Judgment: Knows what good looks like and holds a consistent bar for quality, voice, and channel fit.
- Strategic Alignment: Connects day-to-day content execution to broader organizational and communications goals.
- Cross-Functional Collaboration: Works effectively across creative, communications, and program teams to keep content moving.
- Digital Fluency: Comfortable across platforms, tools, and the evolving digital content landscape.
- Metrics-Driven Decision Making: Regularly reviews performance data across channels and uses it to make ongoing adjustments to the content plan.
- Proactive Communication: Anticipates gaps, raises issues early, and keeps stakeholders informed without being asked.
Benefits
- Mission-driven culture
- Excellent work environment
- Paid vacation & holidays
- Health insurance (medical, dental, & vision)
- Retirement benefits
- Life insurance
- Industry-leading professional training
- Growth & promotion opportunities
Pay
$50,000–60,000/year
Schedule
Full-Time / Exempt. This is a virtual role with travel required 5–6 times per year.
Successful completion of a background check and drug test is required. Tri Delta does not use AI or algorithm-based tools in the hiring process. We welcome candidates with a wide range of experiences, identities, and viewpoints and are committed to a workplace free of discrimination and harassment.