Digital Experience Manager

About the role

The Digital Experience Manager supports the development, management, and optimization of First Horizon’s owned digital properties, focusing primarily on the public website. This role ensures alignment with brand standards, business objectives, and customer needs, collaborating with various teams to enhance digital experiences.

Responsibilities

• Supports day-to-day management and ongoing enhancement of the public website and owned digital properties.
• Coordinates with internal stakeholders to execute website updates, enhancements, and campaign-related digital initiatives.
• Partners with Brand, Content Strategy, Media, and Social teams to ensure digital experiences align with messaging, campaigns, and brand standards.
• Collaborates with Digital Banking and Digital Engineering teams to support the implementation of digital features and functionality.
• Manages content updates and publishing within the CMS, ensuring accuracy and consistency.
• Maintains documentation, workflows, and processes related to digital experience management.
• Monitors website performance and user behavior using analytics tools and provides recommendations for optimization.
• Supports the development and execution of improvements to user experience, navigation, and conversion paths.
• Ensures adherence to SEO, accessibility (ADA), and digital best practices across digital properties.
• Aids in coordinating testing and optimization efforts to improve engagement and performance.

Requirements

• Bachelor’s degree in Marketing, Digital Media, Communications, Business, or a related field required.
• 4–7 years of experience in digital marketing, website management, or digital experience roles.
• Experience working with content management systems (CMS) and managing website content.
• Strong understanding of website structure, user experience (UX), and digital best practices.
• Familiarity with SEO principles and web accessibility standards.
• Experience working with analytics tools (e.g., Google Analytics) and interpreting performance data.
• Excellent organizational and project management skills with the ability to manage multiple priorities.
• Strong communication and collaboration skills, with the ability to work effectively across teams.
• Experience in financial services or a regulated industry is a plus.

Qualifications

• Proficiency with content management systems (CMS) and website publishing tools.
• Experience with analytics platforms such as Google Analytics or similar tools.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Familiarity with project management and collaboration tools (e.g., Asana, Microsoft Teams, SharePoint).
• General understanding of digital design and development workflows.