Manager, Creator Partnerships

About FloSports

FloSports is a world‑class sports media company that serves passionate fans with live event coverage, breaking news, highlights, stats, rankings, and team and player profiles. The company’s ecosystem spans over a dozen sport verticals and hundreds of streaming partners, covering college conferences, grappling, hockey, track & field, racing, cheer, wrestling, and more.

About the Role

FloSports is seeking a Manager, Creator Partnerships to build and manage a network of influential creators who will grow awareness, audience engagement, and subscriptions across the FloSports portfolio. The manager will lead creator participation in major event campaigns, develop long‑term relationships with trusted voices in sports communities, and create programs that extend FloSports’ reach to new and existing fans. This role sits in the Content organization and works cross‑functionally with Marketing, Sales, Production, PR/Communications, Global Partnerships, and Rights Acquisition.

Responsibilities

• Creator Strategy and Network Development: Develop and execute a creator partnership strategy across established and emerging sports verticals; identify, evaluate, and recruit creators whose audiences, credibility, and storytelling align with FloSports priorities; build a diverse network that includes athletes, analysts, podcasters, filmmakers, social personalities, and sport‑specific experts; establish scalable partnership models ranging from event activations to ambassador programs; maintain a centralized creator database tracking audience profile, platform presence, sport expertise, relationship history, performance, and partnership status; stay current on creator‑economy trends and emerging platforms.
• Campaign Development and Execution: Incorporate creators into promotional plans for priority events, rights launches, and subscription campaigns; develop creator briefs outlining objectives, audience, key messages, deliverables, deadlines, brand requirements, and calls to action; coordinate behind‑the‑scenes access, athlete interviews, venue experiences, broadcast appearances, social collaborations, and original content; manage campaigns from outreach and contracting through content approval, publishing, amplification, and reporting; build repeatable processes for efficient execution across multiple sports and event schedules; ensure creator content remains authentic while aligned with FloSports brand, editorial standards, and contractual obligations.
• Relationship and Partnership Management: Serve as the primary relationship owner for the creator network; provide creators with meaningful value such as access, distribution, exposure, content opportunities, and compensation; collaborate with sports rights partners to identify creators that support shared audience‑development goals; represent FloSports at events, industry gatherings, and creator meetings; cultivate long‑term relationships rather than one‑time transactions; connect creators with FloSports programming, talent, social channels, newsletters, podcasts, FAST channels, and other distribution platforms.
• Measurement and Optimization: Establish clear objectives and success metrics for each initiative; measure performance using qualified reach, video views, engagement, traffic, referral clicks, account creation, subscription conversion, content output, and cost efficiency; partner with Business Intelligence, Marketing, and Audience Development to improve attribution and evaluate incremental impact; produce post‑campaign reports with results, insights, and recommendations; use data to decide which creators, platforms, formats, and partnership structures to expand, adjust, or discontinue; manage the creator partnerships budget and evaluate investments for both immediate performance and long‑term strategic value.
• Cross‑Functional Leadership: Partner with vertical content teams to ensure campaigns reflect each sport’s culture, athletes, and narratives; work with Social and Audience Development to maximize organic distribution; coordinate with Production and event teams on credentials, access, filming requirements, and on‑site logistics; collaborate with Marketing on paid amplification and lifecycle campaigns; develop creator‑led sponsorship opportunities with Sales; work with Legal and Business Affairs on agreements, content rights, disclosures, usage permissions, and brand‑safety requirements; communicate program priorities, timelines, responsibilities, and results clearly to stakeholders.

Success Metrics (First Year)

• Establish a structured, measurable creator‑partnership program.
• Build a qualified network of creators across priority sports and audience segments.
• Integrate creators into promotional plans for FloSports’ most important events and new rights launches.
• Deliver repeatable campaign processes that can scale across the Content organization.
• Demonstrate measurable gains in awareness, qualified audience reach, traffic, engagement, and subscription consideration.
• Identify a core group of high‑performing creators suitable for ongoing partnerships.
• Develop a clear performance framework to inform future creator investment.

Qualifications

• 5+ years of experience in creator partnerships, influencer marketing, talent relations, sports marketing, media partnerships, or a related field.
• Proven track record developing and executing creator‑led campaigns from strategy through measurement.
• Strong understanding of social platforms, creator business models, audience behavior, and digital content formats.
• Ability to build trusted relationships with creators, talent representatives, and internal stakeholders.
• Experience managing contracts, campaign budgets, deliverables, content rights, and approval processes.
• Excellent project‑management skills; ability to handle multiple campaigns against fast‑moving event schedules.
• Performance‑oriented mindset with data‑driven decision‑making.
• Exceptional written, verbal, and presentation skills.
• Sound judgment regarding creator fit, authenticity, brand safety, and reputational risk.
• Genuine interest in sports and the communities that form around them.
• Willingness to travel and work occasional nights or weekends around major live events.
• Bonus: Experience in sports media, live events, streaming, entertainment, or subscription‑based businesses; existing relationships with sports creators, athletes, agents, or talent managers; ability to connect creator activity to website traffic, subscriptions, ticket sales, or other measurable outcomes; familiarity with creator discovery, social listening, affiliate tracking, and campaign‑management tools; experience developing creator programs for passionate or underserved sports communities; understanding of FTC disclosure requirements, content licensing, and creator usage rights.

Diversity Commitment

FloSports is committed to building a fair, equal, and inclusive workplace where everyone can grow to their fullest potential. The company embraces individual differences, ideas, and talent, and strives to unite communities around sports that often receive underserved attention.

Benefits

• Recognized three years in a row as a Top Workplace by the Austin‑American Statesman.
• Flexible work arrangements allowing control over professional and personal schedules.
• All‑hands events hosted in Austin, Texas.
• Annual equity awards for top performers.
• Competitive and comprehensive medical, dental, and vision plans.
• Company‑paid short‑term disability, long‑term disability, and life insurance.
• Generous 401(k) match vested immediately.
• Progressive parental leave policies.
• Flexible paid time off.
• Hack‑athons and a full calendar of team‑building and social events.
• Company donations to youth teams and leagues coached by employees.
• Stocked snack bar, catered lunch, and weekly breakfast tacos.