Manager, Copy - West Elm

About the Team

West Elm is a thriving global brand dedicated to modern design for real life. We believe great design should be accessible to all. Our mission is to create forward-thinking, functional solutions that unite value, quality, and innovation, while inspiring people to express their personal style and find joy in the spaces they call home.

About The Role

The Manager, Copywriter will help create the brand voice across all marketing communications, which include digital, catalog and store collateral. The successful candidate will be a strategic, idea-driven storyteller responsible for developing compelling, insight-led copy across all channels, from brand platforms and campaigns to social, digital, catalog, video and store collateral. They partner closely with cross functional teams to translate business objectives into clear, distinctive creative ideas that build brands and drive results. This role requires the ability to lead concept development, write with a strong point of view, self-edit throughout the process, and elevate the creative work through craft, clarity, and cultural relevance. This position reports to the VP, Integrated Brand Marketing.

Responsibilities

• Serve as the primary steward and evolution lead for the brand’s voice and tone across all channels, ensuring consistency while modernizing how the brand communicates.
• Refine and articulate a clear, differentiated brand voice that reflects current business strategy, customer expectations, and cultural relevance.
• Translate brand positioning into actionable voice and tone guidelines for all content types, including, editorial content, campaigns, and emerging digital experiences.
• Embed voice and tone into every customer touchpoint.
• Audit existing content ecosystems (e.g. catalog, social, site, retail, email, etc.) to identify gaps and opportunities for voice alignment and elevation.
• Establish scalable frameworks that ensure all copy meets the highest editorial standards and aligns with brand voice guidelines.
• Own copy from first draft through final execution, ensuring accuracy, clarity, and consistency before stakeholder review.
• Apply strong editorial judgment to adapt messaging for different audiences, channels, and objectives.
• Identify and resolve inconsistencies in voice, messaging, and product information proactively.
• Train and refine AI tools and models to accurately reflect the brand’s voice, tone, and storytelling principles.
• Champion a “human-in-the-loop” approach to ensure AI accelerates copy creation without compromising creativity, authenticity, or editorial integrity.
• Develop prompt libraries, tone guidelines, and guardrails that enable AI-generated content to remain on-brand.
• Continuously evaluate AI outputs, creating feedback loops to improve quality, nuance, and brand alignment over time.
• Partner with cross functional teams to build brand-specific language models and scalable content systems.

Criteria

• Bachelor’s degree
• 5+ years writing experience in advertising agency copywriter/copy lead role is required
• Interest in home décor/entertaining preferred
• Familiarity with Chicago Manual of Style and AP Style
• Excellent creative writing ability
• Demonstrate exceptional self-editing skills, delivering clean, polished, and on-brand copy
• Strong ability to think conceptually, ensuring creative tone/voice support the brand voice and key objectives of the season—and are appropriate for all channels
• Ability to influence others to ensure copy and voice align with strategy
• Possess a creative, positive and flexible attitude

This role requires being onsite in the Dumbo Brooklyn office

About Us

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and GreenRow. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.