Sr. Manager, Copywriting
About the role
We are looking for a Sr. Manager, Copywriting to lead the copywriting discipline within Roku’s Brand & Creative Studio. This role sits at the intersection of brand, creative, marketing, and advertising — responsible not only for crafting and evolving Roku’s brand voice, but for driving idea-led, strategically grounded creative work across the business.
Responsibilities
- Manage and mentor a team of copywriters and strategists, fostering a culture of curiosity, craft excellence, collaboration, and accountability.
- Lead concept development and oversight across campaigns and initiatives — partnering with art directors and designers to generate multiple, distinct, on-brief creative territories rooted in strategy and insight.
- Translate briefs into big ideas — ensuring all creative work ladders up to a clear creative north star and delivers against business and brand objectives.
- Champion a strong creative process — bringing structure, clarity, and rigor to briefing, concepting, feedback, and execution in a way that reflects best-in-class agency workflows.
- Collaborate cross-functionally with creative directors, designers, marketers, product teams, and stakeholders to develop AI-driven creative workflows and automation to enhance speed without compromising quality.
- Write and oversee copy development across channels — including campaign concepts, video scripts, brand messaging, product marketing, lifecycle, and retail experiences.
- Develop messaging frameworks and narratives that support full-funnel storytelling and ensure consistency across touchpoints.
- Elevate creative quality by providing clear, actionable feedback and direction.
- Guide work through review and approval processes, effectively presenting and defending creative rationale to senior stakeholders.
- Act as a brand steward, ensuring consistency in voice, tone, and messaging across all outputs.
Requirements
- 10+ years of experience in creative copywriting, with significant time in agency or agency-like environments.
- Proven experience developing concept-driven campaigns, with a portfolio that demonstrates multiple creative directions and strategic thinking, not just execution.
- Strong understanding of creative briefs, positioning, and insight-driven ideation.
- Experience leading or mentoring writers and contributing to a high-performing creative team culture.
- Well-rounded writing background including video, digital, product marketing, and integrated campaigns.
- Strong instincts for brand voice and storytelling, with the ability to flex across tones and audiences.
- Comfortable working in a fast-paced, iterative environment with shifting priorities.
- Bilingual English/Spanish preferred (fluent in speaking, reading, and writing).
Qualifications
- Proven track record of delivering successful campaigns and projects.
- Experience with Adobe Creative Suite and other relevant software tools.
- Excellent communication and interpersonal skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Passion for technology and the TV streaming industry.
Skills
- Strategic thinking and creativity.
- Collaborative leadership and teamwork.
- Attention to detail and quality control.
- Adaptability and flexibility.
- Strong organizational and project management skills.
Benefits
The estimated annual base salary for this position is between $120,000 and $135,000 with additional equity. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographic location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
Pay
The estimated annual base salary for this position is between $120,000 and $135,000 with additional equity.
Schedule
This role is hybrid, with employees working in the office Monday through Thursday and having the option to work from home on Fridays.