Senior Copy Manager

The Senior Copy Manager

Ralph Lauren Corporation (NYSE:RL) seeks a Senior Copy Manager to lead the editorial voice and creative expression across Ralph Lauren’s brands. Reporting to the Director of Creative Content, this role will be a senior creative partner to brand leadership, shaping narrative direction, guiding concept development, and ensuring a refined, consistent voice across all touchpoints.

Responsibilities

• Lead copy concepting in partnership with Brand Creative Directors, shaping seasonal narratives and campaign platforms for women’s categories.
• Translate creative vision into clear, compelling language across campaigns, editorials, and brand storytelling.
• Partner with Art Directors and Designers to ensure copy and visuals work seamlessly together, elevating the overall creative output.
• Contribute to high-level creative discussions, bringing a strong editorial point of view rooted in fashion, culture, and storytelling.
• Own and refine the voice across Collection, Women’s Polo, Lauren, Home, Fragrance, and Accessories.
• Ensure consistency, clarity, and emotional resonance across all copy outputs—from campaign headlines to long-form editorial.
• Edit and elevate work from manager-level copywriters, providing clear, actionable feedback that sharpens storytelling and tone.
• Maintain a balance between brand expression and commercial clarity across all deliverables.
• Manage and mentor a team of copywriters and senior copywriters, fostering growth, craft, and editorial excellence.
• Set a high bar for writing quality, taste, and storytelling across the team.
• Provide guidance on workload, prioritization, and creative problem-solving in a fast-paced, multi-category environment.
• Cross-functional Collaboration:
• Partner closely with Merchandising, Marketing, Product Copy, and E-commerce teams to align storytelling with business priorities.
• Collaborate with DEI and Corporate Communications to ensure messaging is thoughtful, inclusive, and aligned with brand values.
• Support fragrance and accessories storytelling with a nuanced understanding of product, emotion, and sensory language.
• Campaign & Category Execution:
• Oversee copy development for seasonal campaigns, launches, and key brand moments across women’s categories.
• Ensure storytelling translates seamlessly across channels, including digital, social, retail, and wholesale.
• Elevate product narratives into rich, editorial storytelling that reflects craftsmanship, heritage, and modern luxury.

Qualifications

• Experience in fashion copywriting, editorial, or advertising.
• Strong background in fashion journalism and/or agency experience, with a portfolio demonstrating concepting and storytelling excellence.
• Proven experience managing and mentoring writers in a creative environment.
• Deep knowledge of women’s fashion, styling, and cultural trends.
• Exceptional writing and editing skills, with a refined sense of tone, voice, and narrative.
• Ability to lead creative conversations and influence cross-functional partners.
• Highly organized and capable of managing multiple categories, timelines, and deliverables simultaneously.
• Experience working across multiple platforms and channels, from campaign to commerce.
• A strong alignment with the Ralph Lauren aesthetic and sensibility.
• Ability to work flexible hours, including outside of local time zone as needed.
• Ability to travel as needed.

Benefits

Ralph Lauren offers a competitive salary range of $85,000 - $161,444 annually, along with a comprehensive benefits package including health insurance, retirement plans, and paid time off.

Pay

$85,000 - $161,444 annually

Schedule

Flexible work arrangements are offered, with North America corporate employees (excluding remote and regional roles) working from the office 2-3 days weekly. Some roles may require a more frequent office presence.

Company Culture

Ralph Lauren maintains a balanced approach to work arrangements, emphasizing both flexibility through hybrid options and the importance of in-person collaboration. This policy aims to foster learning, strengthen company culture, and promote effective collaboration through face-to-face interactions.