Senior Copywriter
About the role
We're seeking a seasoned Senior Copywriter with 8+ years of experience in copywriting and conceptual roles, particularly in automotive or premium/luxury sectors. This role involves taking full creative oversight of communications for multiple marquee global clients, ensuring all copy output is conceptually brilliant, on-brand, and highly persuasive. You'll work closely with a creative counterpart to co-develop powerful creative concepts, brainstorm big ideas, and establish the visual and verbal direction for major campaigns. You'll also collaborate with communication strategists, CX/UX designers, data scientists, tech developers, and project managers to translate complex data and user journeys into seamless, articulate messaging.
Responsibilities
- Take full creative oversight of communications for multiple marquee global clients
- Ensure all copy output is conceptually brilliant, on-brand, and highly persuasive
- Collaborate with a creative counterpart to co-develop powerful creative concepts, brainstorm big ideas, and establish the visual and verbal direction for major campaigns
- Collaborate with communication strategists, CX/UX designers, data scientists, tech developers, and project managers to translate complex data and user journeys into seamless, articulate messaging
- Interact with interesting and kind colleagues in a setting that prioritizes collaboration and camaraderie
- Work on-site most of the time as a senior employee at VML MAP
Requirements
- 8+ years of copywriting and conceptual experience within a leading advertising, digital, or in-house agency
- Proven brand experience working with Automotive or Premium/Luxury sectors
- Demonstrated experience in a lead capacity, with a portfolio that proves your ability to take full creative oversight of campaigns from concept to delivery
- Experience partnering directly with Art Directors/Designers to build unified visual and verbal concepts
- Flawless, world-class writing and storytelling talents in English (native/bilingual proficiency)
- A relevant degree in Advertising, Portfolio School, Communications, Journalism, or a related discipline
- Strong presentation skills, with the ability to confidently pitch ideas internally and directly to senior global clients
- Excellent self-management skills, with the ability to lead projects independently, direct others, and meet tight deadlines
Qualifications
- Proven brand experience working with Automotive or Premium/Luxury sectors
- Demonstrated experience in a lead capacity, with a portfolio that proves your ability to take full creative oversight of campaigns from concept to delivery
- Experience partnering directly with Art Directors/Designers to build unified visual and verbal concepts
- Flawless, world-class writing and storytelling talents in English (native/bilingual proficiency)
- A relevant degree in Advertising, Portfolio School, Communications, Journalism, or a related discipline
- Strong presentation skills, with the ability to confidently pitch ideas internally and directly to senior global clients
- Excellent self-management skills, with the ability to lead projects independently, direct others, and meet tight deadlines
Skills
- Strategic and conceptual thinking
- Ability to translate complex data and business strategies into compelling copy
- Flawless writing and storytelling abilities
- Collaborative and teamwork skills
- Self-management and project management skills
Benefits
- Flexible work schedule
- Opportunities for mentorship and career development
- Global network of talented professionals
- Competitive compensation package
Pay
Competitive salary based on experience and qualifications
Schedule
Full-time position
Company Information
VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. We work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.