Manager - Copy

Team Leadership

Lead, inspire, motivate and manage team of staff and freelance copywriters as a visible, engaged leader that communicates easily and frequently. Demonstrate resilience and flexibility in the face of change; model strong core competencies; maintain high morale. Identify and address barriers to success, escalate appropriately, adjust workload and assignments to meet productivity standards and accommodate changing business needs. Lead team to stay current in researching creative trends in competitive markets and apply that knowledge and learning to development of new marketing and signage projects. Research retail copy trends in competitive markets and apply that knowledge and learning to development of new marketing projects. Recruit talented, high-performing copywriters that consistently deliver brand-right solutions. Develop talent and leadership succession plan. Prioritize work effectively to meet team deadlines. Give constructive feedback to enhance performance and build skills within department.

Creative Concept Development

Guide message development through the entire creative process, from ideation to release. Translate business and marketing strategic objectives into clear, compelling, on-brand customer-facing copy. Lead concept, toolkit and sourcebook development as requested by creative leadership and brand marketing. Work closely with design partners to architect and implement the overall look and language of customer-facing materials. Collaborate with design and marketing partners to create synergy and integration, from concept to execution.

Copy Direction

Oversee all copy team efforts to support digital and print marketing, including online video, social media and digital display ads, email, website marketing, direct mail, brand collateral and signage. Ensure marketing objectives have been met within creative guidelines. Effectively interpret and adapt information for marketing initiatives based on briefs, merchant input, internal reports and other supporting documents. Edit copy team’s work to ensure consistency across channels. Master and continue development and evolution of Michaels brand voice. Develop hard-hitting, promotional value messaging for the Michaels brand for all business categories. Contribute creative input and ideas to creative kick-off and brainstorm meetings. Write, manage and own high-priority projects as assigned by Copy Director.

Communication/Presentation

Effectively present work to leadership, convey copy strategy and demonstrate alignment to creative brief. Align with and act on feedback. Model strong communication and presentation skills to direct reports, teaching and coaching through modeling, feedback and practice sessions. Communicate clearly and effectively; address challenges and issues in a timely manner. Foster strong partnerships with peer managers in Creative Service, Store Environment and Marketing, as well as cross-functional partners. Prepare for and actively participate in department meetings. Present work to senior leadership, effectively communicating creative strategy.

Other Duties

Other duties as assigned.