Manager, Content Marketing

About the role

The Manager, Content Marketing will create and execute go-to-market strategies and drive brand awareness across our retail channel for our Eye Care & Accessories business. The content manager role focuses on consumer brand marketing & product marketing management for our e-tail/retail business. You will act as the internal “content marketing expert” across retail partners such as Regional, Mass, Drug, Club, Ecommerce, Dollar and Food.

Responsibilities

• Develop and implement marketing plans and communications, including web content, promotions, printed material, digital marketing, and any other media.
• Develop 12-month promotion calendar, by Key Account.
• Work to create and execute customer or channel-specific marketing, content, and merchandising plans.
• Partner with cross-functional stakeholders to produce messaging, creative, and technical assets to support the successful implementation of campaigns.
• Develop and execute product sampling, digital ads, in-store coupons, and digital coupons with each Key Account’s approved Vendor.
• Develop key Marcomm assets with Internal Creative Services and ensure brand compliance, messaging, and positioning is consistent across all touchpoints.
• Able to engage and influence at senior levels as well as build partner marketing relationships.
• Work in a fast-paced, dynamic environment with challenging timelines and multiple projects running simultaneously.
• Work independently as well as with other internal departments (i.e. Creative, Sales Operations, Product Management, Legal).
• Take initiative and make suggestions to improve processes.
• Analyze and report on campaign results, market data, trends, consumer preferences, and competitor behavior to optimize marketing strategies.
• Schedule and track fulfillment to ensure deadlines are met.
• Route contracts to Legal; Set-up Vendors with Accounting;
• Conduct post-promotion analysis.
• Follows safety standards and reports any safety concerns to leadership.

Requirements

• Minimum 5 years of Retail Marketing or Customer Marketing experience.
• 2+ years of experience in optical or similar medical/technical product category preferred.
• Experience working with cross-functional teams and facilitating teams to identify and implement solutions to complex problems.
• Excellent interpersonal communication skills, both written and verbal.
• Highly self-motivated, positive thinker, eager to learn.
• Thorough understanding of digital marketing components such as SEO, SEM, ROAS, Social Media, and Google Analytics.
• Skilled in Microsoft Office Tools including Word, Excel, PowerPoint.
• Willingness to travel up to 15%.

Qualifications

• Preferred knowledge/skills/abilities: Preferred experience with national e-tail/retail product marketing, content creation and management.

Benefits

We have amazing benefits to support you as an employee at ZEISS! Medical, Vision, Dental, 401k Matching, Employee Assistance Programs, Vacation and sick pay. The list goes on!

Pay

The annual pay range for this position is $90,000 - $112,500. The pay offered for this role may be influenced by factors such as job location, scope of role, qualifications, education, experience, & complexity/specialization/scarcity of talent. This position is eligible for a Performance Bonus.