Content Marketing Manager

About the role

The Content Marketing Manager role is a specialist or manager-level position reporting to the Director, Brand and Communications. The role is based in Austin, TX, Dallas, TX, Morristown, NJ, or San Jose, CA.

Responsibilities

• Grow Hippo’s editorial strategy by developing a content strategy that serves our branded channels.
• Collaborate and drive results with SEO and content agencies to optimize and scale content efforts with an allotted budget.
• Develop and oversee editorial calendars to ensure a steady cadence of high-quality content.
• Work closely with internal insurance experts to transform technical topics into consumer and partner-friendly, insightful content.
• Ensure all content aligns with Hippo’s brand voice and guidelines while keeping a steady eye on accuracy in a regulated industry.
• Manage content workflows, including working with freelance writers, designers, and legal.
• Develop multi-purpose content that can be repurposed across multiple platforms (e.g., blog, social, email, sales collateral).
• Track and analyze content performance to refine strategy.
• Stay ahead of industry trends and emerging digital content best practices to keep Hippo’s content fresh and relevant.

Requirements

• For the Manager level: 5+ years of content marketing or editorial experience, preferably in a regulated industry.
• For the Specialist level: 3-5+ years of content marketing or editorial experience, preferably in a regulated industry.
• Must have a growth-minded thinker who thrives in a fast-paced environment.
• Strong writing and editing skills with the ability to translate complex topics into engaging, high-value content.
• Familiarity with SEO and AEO-driven content strategies and managing organic traffic goals.
• Experience with organic and paid social content strategies and experience developing content that supports marketing performance goals.
• Experience working with designers to create visually compelling, brand-aligned content.
• Proven track record of managing content teams and/or freelance writers and agencies.
• Ability to handle cross-functional projects and collaborate across marketing and product teams.
• Highly organized, deadline-driven, and adaptable to a fast-paced environment.

Qualifications

• Must have a bachelor’s degree in marketing, communications, journalism, or a related field.
• Experience in a regulated industry is preferred.
• Experience with content marketing tools and platforms such as HubSpot, Adobe Creative Suite, and Google Analytics.

Skills

• Strategic storytelling and content creation.
• Project management and organizational skills.
• SEO and AEO knowledge.
• Collaboration and communication skills.
• Regulated industry experience.

Benefits

• Healthy Hippos Benefits - Multiple medical plans, 100% employer-covered dental & vision plans, 401(k)-retirement plan, short & long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP).
• Equity - Eligible for equity compensation.
• Training and career growth opportunities.
• Flexible time off.
• Little Hippos Program - 12 weeks of parental leave for primary and secondary caregivers.
• Hippo Habitat - Snacks and drinks available and catered lunches for onsite employees.

Pay

The Morristown, NJ and San Francisco Bay Area base pay ranges for this role are:

• Content Marketing Manager: $100,000.00 - $135,000.00
• Content Marketing Specialist: Specialis $72,000.00 - $108,000.00

Schedule

This role is full-time and based in one of the following locations: Austin, TX, Dallas, TX, Morristown, NJ, or San Jose, CA.