Content Marketing Manager

Job Description

The Content Marketing Manager serves as the narrative engine of the business, translating complex technical and portfolio value into clear, compelling, and customer-centric content that drives brand authority, demand generation, and pipeline growth. This role owns the content strategy, editorial calendar, and execution across channels, partnering cross-functionally with sales, product, and marketing teams to deliver persona-driven content that supports the full customer journey.

Required Qualifications

• Knowledge, Skills and Abilities
• Proficient in the use of common office equipment and software – including, but not limited to: computers, printers, Microsoft Word, Excel, Outlook, Teams, and PowerPoint
• Strong written and verbal communication skills - this includes active listening, professional email and phone etiquette, and the ability to convey information clearly and accurately
• Effectively builds positive, productive relationships with colleagues, customers, vendors and others, contributing to a productive and welcoming work environment
• Fosters a collaborative environment – promoting teamwork, prioritizing responsiveness, sharing of knowledge, and alignment with shared goals and values
• Strong interpersonal skills with demonstrated ability to effectively partner with key stakeholders and tactfully exercise influence across the organization
• Demonstrates careful attention to detail, ensuring accuracy in all aspects of work
• Works effectively in a fast-paced and sometimes uncertain environment, making sound decisions based on best available information
• Adept at identifying problems and finding effective solutions – requires critical thinking, creativity and solid facilitation skills
• Ability to work both independently and in a team environment, effectively collaborating with internal teams and other stakeholders
• Highly organized to manage multiple tasks, priorities, schedules, and documents effectively
• Takes initiative and proactively addresses needs
• Strong understanding of content strategy, storytelling frameworks, and brand voice development
• Experience creating content that supports demand generation and sales enablement, not just brand awareness
• Prior professional experience leveraging AI and modern content tools to enhance productivity and scalability
• Prior professional experience managing external agencies, freelancers, and/or content contributors
• Prior professional experience using data and analytics to measure content performance and drive continuous improvement
• Previous experience working in industries with technical or engineered products (plumbing, HVAC, construction, manufacturing, etc.) preferred

Benefits

• Total Rewards Package: Base: $92,000 to $120,000 USD annually, based on specific compensable factors including, but not limited to education, work experience, and geographic market
• Bonus: This role will be eligible for participation in a discretionary annual bonus program, pursuant to which an employee may be awarded a percentage of their salary based on the company’s performance and their own individual performance
• Health & Wellbeing: Medical, Telehealth, Dental, and Vision coverage, including infertility treatment, weight management, and physical therapy
• Wellness Program, including wellbeing platform, wellness challenges, WorkLife Navigator services, EAP, and mental health resources
• HSA with company contribution
• Employer-paid Short- and Long-Term Disability coverage
• Employer-paid Life and AD&D insurance, with additional voluntary coverage options
• Voluntary benefits including legal, accident, critical illness, and hospital indemnity insurance
• Growth & Time Off: Up to $10,000 annually in tuition reimbursement, with an option for fully funded degree programs through Colorado Technical University
• 22 days PTO
• 9 company holidays plus 2 paid Volunteer Days
• Professional development opportunities designed to help employees continue building their careers