Content Marketing Manager

What you’ll do

• Develop and drive Profound’s content strategy, translating complex ideas about AI, brand visibility, and marketing technology into clear, compelling narratives that educate and inspire marketers
• Create multi-format content across blog, social, video, email, and emerging channels that drives awareness, education, and pipeline throughout the customer journey
• Build a repeatable content repurposing framework that extends the life of pillar assets, turning benchmark reports, webinars, and major campaigns into sustained streams of derivative content
• Develop content series and editorial calendars that balance evergreen educational content with timely commentary on AI developments and market shifts
• Collaborate with Product Marketing, Growth, and Comms to amplify product launches, events, and campaigns with cohesive storytelling and compelling copy
• Use analytics and performance data to measure content impact, surface audience insights, and continuously refine messaging and content strategy
• Experiment with emerging content formats and AEO strategies to ensure Profound’s content leads the conversation about AI and brand visibility

Who you are

• Strategic storyteller who can translate technical concepts into narratives that resonate with marketers and drive business outcomes
• Experience leading or contributing to content programs at a SaaS, AI, or marketing technology company, with demonstrable impact
• Strong background in written content development and video content scripting, with a sharp editorial eye and attention to craft
• Deep understanding of how to build and scale content systems and maximize the lifecycle value of strategic assets
• Fluency in SEO, AEO, and content distribution strategies, with a strong grasp of how algorithms and search behavior are evolving
• Data-informed mindset, using analytics to guide content decisions and measure what is working beyond vanity metrics
• Experience telling stories around data, AI, analytics, or the future of search and marketing

Location

This is an on-site role based in our NYC or SF office, designed for builders who thrive on speed, iteration, and meaningful impact.

Note

All official communication from Profound will come from a @tryprofound.com email address. If you're contacted by anyone using a different domain, please disregard and report it as spam.