Manager, Content Marketing

Responsibilities

• Content Strategy & Planning: Own the content strategy and monthly roadmap, aligned to product launches, events, and trending topics. Communicate, maintain and enforce an editorial calendar that keeps the team focused and on schedule.
• Content Creation & Quality: Lead the production of high-quality and engaging content across a variety of formats, including blog posts, web pages, research reports, case studies, infographics, and videos. Uphold the bar for accuracy, voice, and editorial standards.
• SEO/AEO Optimization: Partner with our in-house team to optimize content for search visibility and AEO to drive site traffic and qualified conversions.
• Thought Leadership: Collaborate with subject matter experts to develop thought leadership content that earns SpyCloud recognition as the authoritative voice in identity threat protection.
• Lead Generation: Develop assets that support lead generation and nurture campaigns in collaboration with the demand gen and product marketing teams.
• Distribution & Amplification: Plan and execute multi-channel distribution strategies across web, email, and social channels.
• Audience & Industry Segmentation: Map content to target personas and key verticals, tailoring messaging to specific pain points and buying triggers.
• Performance & Optimization: Analyze content performance metrics and use data to optimize content strategies and prioritize the highest-impact content.
• Team Leadership: Lead and mentor a team of content creators and agency partners, fostering a collaborative and high-impact creative culture.
• Brand Voice Governance: Serve as a steward of SpyCloud's editorial voice and content standards across all channels and contributors.

Requirements

• 6+ years of experience in cybersecurity content marketing, with strong experience in writing and copy-editing.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Track record of building content programs that demonstrably contributed to pipeline and revenue.
• Strong storytelling skills and the ability to translate complex technical concepts into engaging content.
• Knowledge of SEO/AEO best practices and content optimization techniques. AirOps experience is a plus.
• Data-driven mindset with the ability to measure and analyze content performance.
• In-depth experience with website content and ability to stage and review web content on Wordpress.
• Experience managing internal content contributors as well as third-party vendors and freelancers to meet content objectives.
• Adaptable and proactive mindset with a passion for staying updated on industry trends.

Pay

Base Salary Range: $108,000 – $140,000

Schedule

N/A