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Manager - Affiliate Activation (TikTok Shop)

L'Oréal · New York, NY · 3 days ago
Engineering$98k–$140k/yrFull-time

About the role

The Manager, Affiliate Activation (TikTok Shop) is the strategic champion of our creator engagement ecosystem. This role is responsible for leading the growth of our Social Commerce presence on TikTok for the US, developing a full-funnel affiliate model that drives both brand love and conversion.

Responsibilities

  • Performance Tracking and Business Intelligence

    • Comprehensive KPI Management: Track and report on channel metrics including Gross Merchandise Value, Average Order Value, conversion rates, and active affiliate counts to link creator performance directly to sales targets.

    • Full Funnel Data Analysis: Analyze performance via the TikTok Business Suite and Seller Center to identify optimization opportunities and deep conversion insights that fuel brand awareness.

    • Executive Insights: Deliver weekly and monthly reporting with clear actionable recommendations for senior leadership by converting creator measurements into high level business plans.

    • Creator ROI Monitoring: Manage affiliate incentive budgets and commission boosts with a focus on Return on Investment and Return on Ad Spend to ensure efficient resource allocation.

  • Creator Community and Affiliate Management

    • Strategic Pipeline Scaling: Recruit and onboard over 500 monthly creators while maintaining a balance between professional stylists and consumer creators to expand brand reach.

    • High Tier Relationship Management: Build and manage relationships with top tier creators through direct outreach by personally identifying and vetting high impact affiliates beyond agency sourced talent.

    • Community Nurturing and Retention: Foster the creator community by hosting in person events, moderating webinars, and managing active communications via platforms like Lark, Discord, and the TikTok Shop Affiliate Center.

    • Contract and Terms Negotiation: Lead negotiations for creator terms including specific deliverables, usage rights, exclusivity, and timelines to ensure brand alignment and quality.

    • Compliance and Risk Mitigation: Monitor creator content daily for compliance by flagging violations of brand guidelines and executing de monetization protocols when necessary.

  • Activation and Content Innovation

    • Best in Class Modeling: Lead by example by filming first party TikTok content that models high quality storytelling and product education for the affiliate network to emulate.

    • Data Driven Creative Briefing: Develop personalized briefs by gathering product details and content direction in consultation with Brand Marketing and International Marketing teams.

    • Technical Asset Production: Coordinate before and after transformations and co host on camera livestreams with talent to bridge the gap between storytelling and conversion.

    • Platform Intelligence: Monitor algorithm shifts and trending sounds to translate platform intelligence into actionable creative pivots and updated creator briefs in real time.

    • Content Optimization and Testing: Execute A/B tests on content formats such as trend driven versus product led and review top performing content for paid media boosting recommendations.

  • Campaign Execution and Cross Functional Collaboration

    • Lifecycle Management: Oversee the full lifecycle of TikTok Shop campaigns and contests to ensure a unified customer experience across paid, earned, and owned channels.

    • Sampling and Logistics Strategy: Develop and manage a sampling strategy and gifting operations including order placement and shipment tracking to ensure timely creator activation.

    • Operational Excellence: Serve as the primary point of contact for TikTok Shop Partners to ensure their execution remains aligned with L’Oréal’s strategic goals and brand standards.

    • Internal Thought Leadership: Act as the subject matter expert on TikTok Shop strategy for Marketing, Analytics and Insights, and divisional stakeholders.

    • Brand Agility and Support: Partner with Brand Marketing to build an agile content bank for trend jacking and coordinate with customer care teams to convert inquiries into sales opportunities.

Qualifications

  • Experience: 5-7 years of experience in brand engagement, marketing, or equivalent function.

  • Communication Skills: Excellent verbal and written communication skills; ability to present complex technical roadmaps to executive leadership and influence cross-functional partners.

  • Relationship Management: Proven ability to manage complex vendor relationships and lead a community of diverse internal stakeholders.

  • Adaptability: Ability to excel in a fast-paced, ever-changing environment with a proactive "driver" mindset.

  • Educational Background: Bachelor’s Degree required.

Skills

  • Strong analytical and problem-solving skills.

  • Excellent project management and organizational skills.

  • Ability to work independently and as part of a team.

  • Proficiency in Microsoft Office Suite.

  • Understanding of TikTok platform and social commerce trends.

Benefits

Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)

Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)

Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)

Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)

Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)

Employee Resource Groups (Think Tanks and Innovation Squads)

Access to Mental Health & Wellness Programs

Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees.

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