MAC Assistant

Location: New York, US | Full-time | Salary range: $60,000–$68,000

About the School

Nord Anglia International School New York (NAISNY), part of Nord Anglia Education—a global family of over 90 premium international schools—offers an engaging global education for students aged 2–14, based on the rigorous standards of the English National Curriculum. Located in Gramercy, New York, the school serves a diverse community of families from over 30 countries and benefits from unique collaborations with The Juilliard School, Massachusetts Institute of Technology (MIT), and King’s College London. NAISNY is committed to empowering its community to be globally responsible, achieve ambitions, and thrive on their chosen paths.

About the Role

The Marketing, Admissions and Communications (MAC) Assistant supports the school's enrollment, retention, and brand objectives by delivering high-quality marketing, admissions, and communications initiatives. The role involves creating engaging content, fostering strong relationships with prospective and current families, and ensuring a positive, consistent experience across all school communications. The MAC Assistant works collaboratively with colleagues to strengthen the school's reputation, deepen family engagement, and support sustainable enrollment growth.

Responsibilities

Marketing & Communications

• Create and publish engaging content across social media, website, email, print, and other communication channels.
• Capture and curate photography, video, and stories that showcase student learning, school culture, and authentic community life.
• Design marketing materials and digital assets that align with the school and organization’s brand standards and visual identity.
• Support the planning, promotion, and execution of school events, open houses, and community engagement activities.
• Develop and distribute newsletters, announcements, and other communications for current and prospective families.
• Monitor and report on marketing campaign performance and engagement metrics to inform future strategies.
• Ensure all communications are timely, accurate, and reflect the school's mission, values, and educational offering.

Admissions & Enrollment

• Serve as a point of contact for prospective families, responding promptly and professionally to inquiries via phone, email, SMS, WhatsApp, and in-person interactions.
• Guide families through the admissions process by providing information on programs, admissions requirements, and the school's educational offerings.
• Assist in scheduling, coordinating, and leading school tours and admissions events.
• Build and maintain strong relationships with prospective families through personalized communication and timely follow-up.
• Coordinate with parents, teachers, and school leaders to collect application materials.
• Assist with the application process to ensure a seamless experience for families.
• Maintain accurate and confidential records in admissions and CRM systems, ensuring data integrity and timely documentation.
• Ensure admissions processes comply with school policies, Nord Anglia Education requirements, and applicable local regulations.
• Support re-enrollment activities, including contract distribution and administrative processing.
• Work closely with faculty and staff to ensure enrollment information is shared appropriately before students begin school.
• Support the planning and delivery of orientation programs, welcome events, and transition activities for new families.

Community Engagement & Administrative Support

• Foster positive relationships with students, parents, faculty, staff, and external stakeholders.
• Provide a welcoming, professional, and family-focused experience for all visitors and members of the school community.
• Support school-wide initiatives that enhance parent engagement and strengthen community connections.
• Provide administrative and operational support across the school, assisting with projects, events, publications, and program-related activities.
• Maintain confidentiality and adhere to school policies, procedures, safeguarding expectations, and data privacy requirements.
• Contribute to special projects and other duties as assigned by the Director of Admissions and Marketing or School Leadership.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Business, Education, or a related field preferred.
• Experience in marketing, communications, admissions, customer service, or related roles.
• Experience working in an independent school, educational environment, or customer-facing organization preferred.

Skills

• Excellent written, verbal, and interpersonal communication skills.
• Strong customer service skills with the ability to build positive relationships and provide a welcoming experience for prospective and current families.
• Exceptional organizational skills, attention to detail, and accuracy in managing multiple priorities and deadlines.
• Ability to work independently while collaborating effectively with colleagues across departments.
• Experience creating content for social media, digital marketing, and community communications.
• Proficiency with Microsoft Office Suite, Google Workspace, Canva, and Adobe Creative Cloud.
• Familiarity with CRM, admissions, student information, or database management systems; experience with Salesforce is desirable.
• Strong data management skills with the ability to maintain accurate and confidential records.
• Photography, videography, and visual storytelling skills are strongly preferred.

Personal Attributes

• Warm, professional, and highly family-focused.
• Proactive, adaptable, and solutions-oriented.
• Demonstrates initiative, sound judgment, and discretion when handling sensitive information.
• Strong relationship-builder with the ability to engage effectively with diverse stakeholders.
• Committed to supporting the school's mission, values, and culture.