Lifecycle Marketing Contractor (Acquisition Retention) - North America

Overview

We're looking for a Lifecycle Marketing Contractor to own and optimize the full customer journey for our Shopify-based e-commerce business, from paid acquisition through retention and re-engagement. This engagement sits at the intersection of performance marketing, CRM, and lifecycle strategy, with a focus on driving efficient growth and increasing customer lifetime value within the Shopify ecosystem.

Key Responsibilities

• Own and optimize paid acquisition strategy across key channels

• Manage and execute campaigns within: Meta Ads Manager (primary focus), Google Ads Manager (including Performance Max and Shopping campaigns)

• Build and test conversion-focused funnels tied to Shopify product and collection pages

• Coordinate with Shopify product feeds, dynamic product ads, and catalog setup

• Analyze campaign performance and optimize toward: CPA / CAC efficiency, Conversion rate (PDP, cart, checkout), Customer quality (LTV, AOV, repeat rate)

• Partner with internal teams on landing pages, product pages, and offers — including Shopify theme edits, app-based landing builders (e.g., Shogun, Replo), and on-site messaging

• Identify opportunities to scale high-performing products, audiences, and channels

• Own lifecycle strategy across email and SMS channels for the Shopify store

• Build, manage, and optimize flows in: Klaviyo (required) — including deep integration with Shopify customer, order, and product events

• Develop and refine core e-commerce lifecycle flows, including: Welcome / browse-abandon onboarding, Abandoned cart / abandoned checkout, Post-purchase (thank-you, cross-sell, review request), Replenishment / subscription reorder reminders, Winback / lapsed-customer re-engagement, VIP / loyalty tier flows

• Build segmentation strategies using Shopify + Klaviyo data: Purchase behavior, RFM, product affinity, Cohort and lifecycle stage, Geographic, channel, and acquisition-source signals

• Continuously test messaging, creative, send time, and channel mix to improve retention, repeat purchase rate, and CLTV

• Monitor and report on performance across the full funnel: acquisition → conversion → retention

• Pull and interpret data from Shopify Analytics, Klaviyo, GA4, and ad platforms

• Translate data into prioritized experiments (creative, offers, flow logic, segmentation)

• Improve attribution clarity across paid and owned channels

Requirements

• 3–6+ years of experience in lifecycle, growth, or performance marketing for e-commerce brands

• Direct, hands-on experience operating Shopify (or Shopify Plus) stores — comfortable navigating the admin, working with collections, discounts, customer segments, and basic theme/checkout settings

• Strong hands-on experience with: Meta Ads Manager (including catalog/DPA setup), Google Ads Manager (Search, Shopping, PMax), Klaviyo email + SMS, deeply integrated with Shopify

• Proven track record managing both acquisition campaigns and retention/lifecycle programs for DTC e-commerce brands

• Experience building segmentation strategies and automated flows that drive measurable CLTV gains

• Strong analytical mindset — comfortable working with cohort data, attribution nuance, and funnel diagnostics

• Self-directed and able to operate as an embedded contractor: scoping work, prioritizing, and shipping

Nice to Have

• Experience with subscription apps on Shopify (Recharge, Skio, Stay, Loop)

• Experience with SMS platforms beyond Klaviyo (Postscript, Attentive)

• Familiarity with reviews/UGC tools (Yotpo, Okendo, Junip), loyalty (Smile, LoyaltyLion), and CRO tools (Triple Whale, Northbeam, Polar Analytics)

• Experience with A/B testing frameworks and post-iOS attribution approaches

• Light Liquid / HTML / Shopify theme comfort

• Experience scaling DTC brands through key inflection points ($1M → $10M+ ARR)