Legal Marketing Technology Manager

About the Role

The Marketing Technology Manager oversees the daily management, implementation, and optimization of the firm’s marketing technology ecosystem within the CRM and ERM systems. This role ensures data integrity and accuracy while supporting system upgrades and platform transitions. Working closely with attorneys and support staff, the manager maintains the validity of client and contact information, directly impacting marketing, business development, and client relationship initiatives.

Responsibilities

• Serve as the primary owner of the firm’s CRM and ERM platforms.
• Oversee alignment of technology priorities, configurations, integrations, enhancements, and data governance standards.
• Partner with Knowledge Management, Business Development, and Marketing Teams to ensure experience data is accurate and aligned with CRM and pitch/RFP needs.
• Define standards and processes for experience data structure, taxonomy, and integration with other firm systems.
• Support ERM reporting and use case development for pitches, proposals, attorney bios, rankings, and client development.
• Drive CRM and ERM adoption through training, documentation, and user support; act as a change management leader.
• Develop and document marketing processes and standard operating procedures for CRM and ERM, including maintaining the enterprise data dictionary.
• Oversee data quality control procedures, standardize data, and ensure required fields are populated per firm standards.
• Manage CRM data imports and build targeted audience segments for marketing campaigns, events, and client alerts.
• Partner with IT and Knowledge Management on system integrations, security, and data standardization.
• Develop and maintain Power Automate workflows to reduce manual effort and improve data quality.
• Oversee the creation of Power BI dashboards and reports for marketing and business development insights.
• Establish best practices and stay informed on industry trends, data privacy regulations (CASL, GDPR, CCPA), and emerging technologies.
• Evaluate new technology tools, manage vendor relationships, and recommend CRM and ERM enhancements.
• Conduct QA testing for software upgrades and collaborate with IT for smooth implementation.

Requirements

• Bachelor’s degree in Business, Marketing, Data Analysis/Management, or related field (equivalent experience considered).
• 5-8 years of experience in marketing technology, CRM management, ERM, and marketing operations systems.
• Experience in a law firm or industry-specific knowledge.
• Hands-on experience with CRM and ERM platforms and marketing systems.
• Ability to prioritize and manage multiple tasks in a fast-paced environment.
• Strong written and verbal communication skills.
• Proven ability to build and maintain business relationships.
• Analytical and problem-solving skills with data interpretation expertise.
• Flexibility to work overtime as needed.

Qualifications

• Extensive use of computer, telephone, printing, copying, faxing, and scanning equipment.
• Ability to sit, stand, talk, see, and hear while performing duties.
• Effective communication skills, both verbal and written.

Pay

Salary ranges from $130,000 to $150,000, dependent on location and experience level.

Benefits

• Paid time off
• Health insurance
• Vision and Dental Insurance
• 401k with employer match
• Life insurance

Candidates must have permanent authorization to work in the United States.