Marketing Manager

About the role

We’re seeking a skilled and motivated Marketing Manager to help execute multi-channel marketing initiatives that support brand growth, lead generation, and customer engagement. This role is ideal for a hands-on marketer who enjoys creating content, managing campaigns, and coordinating projects across a variety of digital platforms.

Responsibilities

• Manage day-to-day posting, engagement, and monitoring across all social channels: Meta, Google Business Profile, Reddit, Nextdoor, Yelp, Angi’s List, YouTube, TikTok (new account launch), LinkedIn
• Develop and execute the content calendar in alignment with overall marketing strategy
• Repurpose existing content — case studies, blogs, testimonials, and reviews — for social use
• Respond to comments, messages, and reviews promptly; provide friendly and professional customer service where needed, escalating issues appropriately
• Create, edit, and publish engaging content (images, videos, captions, reels, etc.) optimized for each platform
• Act as the social-first face of the brand, creating short-form videos as needed for platforms such as TikTok and Instagram
• Proactively engage with aligned accounts, creators, local influencers and community organizations to grow GreenSavers’ referral and affiliate network
• Develop and execute initiatives such as giveaways, collaborations, and local event tie-ins to boost engagement
• Build and schedule marketing and nurture emails using Klaviyo or equivalent email platforms
• Maintain audience lists, segments, and automations
• Create compelling subject lines, CTAs, and visuals to maximize open and click-through rates
• Monitor email performance and suggest improvements based on metrics and trends
• Write and edit case studies, blog posts, and newsletters that highlight customer stories, projects, and brand expertise
• Collaborate with contractors, designers, and team members to create seasonal campaign materials
• Collaborate with Marketing Director to develop a content strategy and calendar for the CEO’s personal channels, supporting thought leadership and community engagement
• Support ongoing campaigns and launches by coordinating content, creative, and deadlines
• Update and maintain marketing collateral such as flyers, brochures, and presentations
• Auxiliary at in-person events and outreach efforts (e.g., trade shows, community events) as needed to capture content and share real-time updates
• Stay informed about industry trends, local events, and relevant policy or incentive updates in the green energy space
• Contribute to internal brainstorms, campaign development, and marketing planning sessions
• Other duties as assigned

Requirements

• Strong working knowledge of all major social and community platforms
• Experience creating video-first content (Reels, TikTok, Shorts)
• Proficiency with Canva and/or Adobe Creative Suite
• Proficiency with email marketing platforms (Klaviyo preferred)
• Strong working knowledge of Shopify and other website platforms
• Familiarity with Google Workspace tools (Docs, Sheets, Drive, Calendar)
• Excellent copywriting, editing, and storytelling skills
• Strong organization and time management; ability to work independently and meet deadlines
• Professional communication skills and on-camera confidence

Preferred Qualifications

• Basic understanding of digital marketing principles (SEO, engagement metrics, audience segmentation)
• Interest in sustainability, home performance, and green energy industries
• Understanding of community engagement and reputation management platforms (Yelp, Angi’s, Google Reviews)
• Experience updating website content (WordPress, Shopify, or similar)

Benefits

• 75% employer-covered medical, vision & life insurance
• 401k with employer match
• 2 weeks paid vacation, prorated after 90 days and replenished fully each January
• 6 paid holidays
• 5 paid sick days
• Company-paid industry-related training
• Plus a genuinely fun and supportive culture: dog-friendly offices, fully stocked fridges with snacks, drinks, and coffee, quarterly happy hours, summer BBQs, team-building trips throughout the year (skiing, snowboarding, rafting, snowshoeing, race car driving, and more), and an annual company retreat.