Marketing Manager

About the role

The Creative & Marketing Manager will support the Innovation and Design Building, Boston Design Center, Constitution Wharf, and 501 Boylston Street, contributing to the branding, leasing, tenant engagement, and placemaking objectives of these assets.

Responsibilities

• Execute all Creative & Marketing department programs and initiatives at the property level.
• Serve as liaison between the Jamestown Creative & Marketing department and Asset Management, Property Management, Construction Management, Leasing, and development teams.
• Develop and assist in executing annual marketing plans and budgets in collaboration with the Vice President.
• Draft initial marketing plans and budgets for approval and track performance against projections.
• Perform monthly forecasting and analyze ROI/KPI to maximize marketing dollars spent.
• Create, manage, and grow social media and email marketing channels, including Instagram, Facebook, LinkedIn, and newsletter platforms.
• Concept, plan, and execute property events that support leasing, tenant engagement, community activation, and brand awareness.
• Promote and support tenant-driven programming and strategic partnerships.
• Manage tourism and visitor engagement programs, including local, regional, and national initiatives.
• Coordinate and execute all digital and print collateral, including copywriting and basic wireframing.
• Manage third-party vendors, including PR, graphic design, photography, and marketing partners.
• Uphold corporate creative standards for visual merchandising, signage, wayfinding, and advertising programs.
• Develop and manage property tour experiences, including logistics, materials, and execution.
• Support leasing teams through the creation of presentations, collateral, prospect engagement initiatives, and experiential programming.

Qualifications

• Experience: 6+ years of experience in marketing, activations, social media, event management, placemaking, and creative project management; or any combination of education, training, and experience that provides the required knowledge, skills, and abilities to perform the essential functions of the job.
• Knowledge Of Marketing, including traditional and digital strategies, PR, and social media.
• Retail, office, hospitality, mixed-use, and commercial real estate environments.
• Placemaking principles, including community engagement, aesthetics, experiential design, and destination marketing.
• Property operations, leasing, and development processes.
• Skills And Abilities: Hands-on content creator with the ability to concept, execute, and manage campaigns end-to-end. Strong project management skills with the ability to manage multiple priorities simultaneously. Creative thinker with a proactive, self-starting mindset. Strong verbal and written communication skills, with confidence in presenting to internal and external audiences. Detail-oriented with strong organizational and problem-solving abilities. Ability to build and maintain relationships with community partners, stakeholders, tenants, brokers, and vendors. Proficiency in Canva, Instagram, WordPress back-end, LinkedIn, and Google Workspace. Experience with photography and video capture/editing for social media. Ability to adapt to changing priorities and work collaboratively across teams.