Marketing Manager
First American Equipment Finance · Rochester, NY · 2 wk ago
HybridMarketing$70k–$85k/yrFull-time
About the role
We’re seeking a strategic and hands-on Marketing Manager to lead the development and execution of marketing initiatives for their designated sales division.
Responsibilities
- Leading push communication strategies
- Developing account-based and division-wide marketing initiatives
- Producing and maintaining a wide range of marketing assets—from technical brochures and case studies to social media content and presentations
- Collaborating closely with sales teams and external partners to set strategies, coordinate projects, and champion initiatives that drive measurable results
Requirements
- Bachelor’s degree or equivalent combination of education, training, and experience, with at least 3 years of experience in marketing, communications, or a related field
- Strong attention to detail, time management, and organizational skills
- Demonstrated ability to independently set strategy and execute on ideas
- Skilled in managing multiple projects simultaneously without compromising quality
- Able to independently prioritize and reprioritize tasks based on changing needs
- Commitment to professional development and continuous learning
- Strong interpersonal skills with the ability to advocate for ideas and foster alignment across teams
- Experience with InDesign and PowerPoint
- Experience with Illustrator, project management, event management, and B2B marketing (considered a plus)
Pay
$70,000 - $85,000, based on experience.