Client Marketing Manager

About the role

The Client Marketing Manager at Smokeball is responsible for creating and executing client lifecycle marketing strategies to engage, retain, and increase the lifetime value of clients. This role involves collaborating with Client Success and Product Marketing to drive product adoption, usage, and retention. The position is hybrid, based in the Chicago, IL office, with mandatory Wednesday and Thursday workdays for Chicagoland employees.

Key Responsibilities

• Own the creation and execution of client lifecycle campaigns in collaboration with Client Success and Product Marketing to drive product adoption, usage, and retention.
• Own the client communications calendar, auditing cross-department client comms and holding the business accountable for total message volume.
• Create high-impact case studies, video testimonials, and other storytelling that highlights the Smokeball client experience.
• Drive client-led growth by owning Smokeball's referral program and running review generation campaigns.
• Manage client webinars that highlight key product features and raise awareness for partner integrations.
• Serve as a client champion by facilitating client feedback loops; identifying surprise and delight opportunities; and building out client advocacy initiatives, like Smokeball’s Beacon Award.

Skills and Experience

• 5+ years B2B and/or SaaS marketing experience with direct experience in hands-on customer marketing.
• Exceptional written and verbal communication skills, with a knack for compelling storytelling.
• Ability to manage multiple campaigns, deadlines, and stakeholders simultaneously.
• Experience using marketing automation and project management tools to build and run high-impact campaigns.
• Proven ability to collaborate cross-functionally to achieve business goals and KPIs.
• Able to track, measure, and optimize efforts based on data and performance insights.

Nice to Have

• Knowledge of ChurnZero, ClickUp, and Pardot.
• Experience building out HTML email templates.
• Familiarity with the legal profession.

What's in it for you?

• Competitive Salary
• Work-Life Balance: 20 vacation days, 3 reboot days, birthday off, volunteer time, and more!
• Benefits: Excellent medical, dental, vision coverage. 401(k) match, & monthly wellness stipend.
• Office lunch and loads of snacks
• Creative office environment
• SWAG

Want to Know More?

Learn more about Smokeball's mission, values, and why we do what we do. Discover the story behind our name and explore how we strive to make a difference in the legal profession.