Legal Marketing Technology Manager

This role oversees the daily management, implementation, and optimization of the firm’s marketing technology ecosystem within CRM and ERM systems. The Marketing Technology Manager ensures data integrity, supports system upgrades, and maintains accurate client and contact information to drive marketing, business development, and client relationship initiatives.

Responsibilities

• Serve as the primary owner of the firm’s CRM and ERM platforms.
• Oversee and manage technology priorities, configurations, integrations, enhancements, and data governance standards.
• Partner with Knowledge Management, Business Development, and Marketing teams to ensure experience data accuracy and alignment with CRM and pitch/RFP needs.
• Define standards and processes for experience data structure, taxonomy, and integration with other firm systems.
• Support ERM reporting and use case development for pitches, proposals, attorney bios, rankings, and client development.
• Drive CRM and ERM adoption through training, documentation, and user support; act as a change management leader.
• Develop and document marketing processes and standard operating procedures, including maintaining the enterprise data dictionary.
• Oversee and enforce data quality control procedures, standardizing data and ensuring required fields are populated per firm standards.
• Ensure clean, reliable data flow between CRM, ERM, email marketing platforms, and other firm systems.
• Manage CRM data imports and build targeted audience segments and contact lists for marketing campaigns, events, and client alerts.
• Partner with IT and Knowledge Management teams on system integrations, security, and data standardization.
• Develop and maintain Power Automate workflows to reduce manual effort, improve data quality, and automate routine marketing processes.
• Oversee and support the creation of Power BI dashboards and reports for actionable marketing and business development insights.
• Establish best practices and stay informed on industry trends, including data privacy regulations (CASL, GDPR, CCPA) and emerging CRM/ERM technologies.
• Evaluate new technology tools, research options, and manage vendor relationships; recommend enhancements to improve usability.
• Conduct QA testing for software upgrades and new technologies, collaborating with IT for smooth implementation.

Requirements

• Bachelor’s degree in Business, Marketing, Data Analysis/Management, or a related field preferred; equivalent training and experience may be considered.
• 5-8 years of experience in marketing technology, CRM management, ERM, and marketing operations systems.
• Experience in a law firm or industry-specific knowledge.
• Hands-on experience with CRM and ERM platforms and other marketing systems.
• Ability to prioritize and manage multiple tasks in a fast-paced environment while meeting deadlines.
• Strong written and verbal communication skills, with the ability to convey technical information clearly.
• Proven ability to build and maintain business relationships with colleagues and external contacts.
• Analytical and problem-solving skills, with the ability to interpret data from multiple sources.
• Flexibility to work overtime as needed to complete critical tasks.

Skills

• Extensive computer and telephone use, including printing, copying, faxing, and scanning equipment.
• Ability to communicate effectively with a diverse group of people.
• Occasional physical requirements: sitting, standing, talking, seeing, and hearing.

Pay

Salary in the range of $130,000 - $150,000, dependent on location and experience level.

Benefits

• Paid time off
• Health insurance
• Vision and dental insurance
• 401k with employer match
• Life insurance
• Additional comprehensive benefits available