Legal Marketing Coordinator

Responsibilities

• Plan, create, launch, and manage digital advertising campaigns across Meta (Facebook and Instagram), Google Ads, and YouTube Ads to generate qualified leads and increase brand awareness.
• Monitor advertising budgets, analyze campaign performance, and continuously optimize campaigns to improve return on investment (ROI) and cost per lead.
• Create, edit, and publish engaging video content, including reels, short-form videos, client testimonials, educational content, and behind-the-scenes content for social media platforms.
• Cook up and maintain a monthly content calendar for social media, email marketing, blogs, videos, and digital advertising campaigns.
• Create compelling marketing content that educates prospective clients on estate planning, Medicaid planning, probate, guardianship, veterans benefits, disability benefits, and related legal services.
• Manage and optimize the firm's online presence, including Google Business Profile, website content, social media channels, and online directories.
• Track and report key performance indicators (KPIs), including lead generation, website traffic, conversion rates, ad performance, social media engagement, and email marketing metrics.
• Stay current on digital marketing trends, legal marketing best practices, social media algorithms, and emerging technologies to identify new growth opportunities.

Qualifications

• Demonstrate professional written and verbal marketing communication skills.
• Show strong understanding of web and email systems, public relations, brand messaging, and social platforms - basic graphic design skills are also desired.
• Have 2 or more years of experience in an ad agency environment or related environment.
• Have experience generating and nurturing leads through paid advertising and organic social media strategies.
• Show knowledge of SEO, local SEO, keyword research, and website optimization strategies.

About the Role

The ideal candidate is both creative and data-driven, with proven experience generating qualified leads through paid advertising, video marketing, social media, and content creation. The successful applicants will have the ability to manage multiple projects and timelines and bring fresh, forward-thinking ideas to the team.

About the Company

We are a South Florida Elder Law and Estate Planning firm dedicated to helping families feel supported, understood, and cared for during some of life’s most important decisions. Every day, we help people protect what they have built, plan for the future with confidence, and take care of the people they love most. Our work is guided by positivity, attentive communication, initiative, dependability, and service-mindedness. These values shape how we treat clients and how we work together. We stay positive, communicate clearly, take initiative, follow through, and focus on serving others well. We believe great lawyering is about connection as much as knowledge. We listen, explain things simply, and help clients feel confident in their decisions. We also educate our community through seminars, webinars, workshops, and media, helping families understand their options early so they can plan with peace of mind. We are a warm, supportive team doing meaningful work that truly helps people.