Leasing & Marketing Manager

About the role

A growing multifamily operator with conventional apartment communities across Philadelphia and Northern New Jersey is seeking a Leasing & Marketing Manager to own the entire leasing funnel — from digital marketing and lead generation to lead follow-up, conversions, leasing team performance, and lease execution. This is a high-ownership, hands-on leadership role with leasing agents reporting directly to you. You'll be responsible for keeping leads moving, holding the team accountable for follow-through and conversion, and ensuring marketing efforts translate into leases. This is an on-site position located in Philadelphia, PA and Northern New Jersey.

Responsibilities

• Own the multifamily leasing and lead generation process from inquiry through lease signing
• Lead, coach, and hold leasing consultants and leasing agents accountable for follow-up, conversions, and performance
• Manage digital marketing across Instagram, TikTok, Facebook, Zillow, Apartments.com, and the company website
• Monitor lead flow, response times, traffic, appointments, applications, and conversion rates
• Optimize ILS listings, website content, social media, and digital campaigns to drive qualified traffic
• Work directly with ownership on leasing strategy, performance, and portfolio growth
• Recruit, hire, train, and build out the leasing team as the portfolio expands

Requirements

• Strong digital marketing experience across social media, ILS platforms, and website management
• Ability to manage the full leasing funnel and lead conversion process
• Strong organizational, communication, and follow-through skills
• Comfortable leading and holding a leasing team accountable
• Availability for occasional evening lead follow-up, calls, and texts

Qualifications

• Multifamily or residential real estate experience
• Leasing management or team leadership experience
• Hands-on leasing experience
• Philadelphia market knowledge
• Canva or basic graphic design skills

Schedule

The company offers significant flexibility around hours, but responsiveness is essential. Some evening availability is expected, and travel between the Philadelphia and Northern NJ markets will be required.