Lead Product Marketing Manager, Carta Law

About the Company

Carta is the connected platform and AI-native ecosystem for private capital. Built to replace fragmented tools with a single system of record, Carta brings together the software, services, and legal infrastructure that founders use to manage equity, fund managers use to run administration and reporting, and legal teams use to close transactions. Trusted by 55,000 companies and 1.8M+ equity holders in 160+ countries, and 10,000 funds and SPVs representing $250B+ in assets under management, Carta is transforming how private capital operates. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work.

About the Role

As a Lead Product Marketing Manager focused on our Carta Law segment, you will:

• Apply a deep focus on governance, risk, and compliance (GRC) to product positioning, while serving as a key product subject matter expert at company and industry events.
• Partner across GTM and R&D teams to tier launches, establish Bills of Materials (BOMs), and manage execution from initial brief through post-launch analytics.
• Develop high-performing product collateral, multimedia, and sales enablement assets in close collaboration with Creative and Brand Strategy teams.
• Integrate product roadmaps with demand generation, integrated marketing, and paid channels to drive campaign success, lifecycle marketing, and event presence.
• Define and evolve the core product narrative, value proposition, and market positioning for Carta Law, translating complex legal/regulatory features into clear value for buyers.
• Conduct ongoing customer interviews and win/loss studies to uncover buyer friction and feed insights directly into the R&D team.

The Team

You’ll be joining our Marketing team, as part of our Product and Customer Marketing team. Marketing is the engine for growth at Carta. We bring our values to life through our brand, and drive demand for products and services across a complex market landscape. We infuse the customer in everything we design, define, and deliver and reflect the inspiration and ambition of our customers in the work we do.

Requirements

• 8+ years of hands-on product marketing/GTM experience
• Preferably, SaaS fintech experience and/or product marketing experience at companies in the governance, risk, and compliance space
• Motivation to work collaboratively in a fast-paced, ever-changing environment
• Creative problem-solving skills. Someone who can diagnose problems, isolate them into their component parts, and drive toward creative solutions
• Excellent communication skills with the ability to distill complex thoughts and strategies into actionable value propositions for prospects and customers

Pay

Carta’s compensation package includes a market competitive salary, equity for all full-time roles, exceptional benefits, and, for applicable roles, commissions plans. The minimum cash compensation (salary + commission if applicable) range for this role is: $182,750 - $215,000 in New York, NY.