Lead Product Marketing Manager

About the Company

Carta is the connected platform and AI-native ecosystem for private capital. Built to replace fragmented tools with a single system of record, Carta brings together the software, services, and legal infrastructure that founders use to manage equity, fund managers use to run administration and reporting, and legal teams use to close transactions. Trusted by 55,000 companies and 1.8M+ equity holders in 160+ countries, and 10,000 funds and SPVs representing $250B+ in assets under management, Carta is transforming how private capital operates.

About the Role

As a Lead Product Marketing Manager focused on GTM Enablement, you'll work to bring deep knowledge of private markets finance personas and buying groups (venture capital, private equity, private credit) to how we position, launch, and sustain products — with a specific lens on what resonates in a sales conversation.

Responsibilities

• Develop and maintain high-impact assets including sales decks, battlecards, objection-handling guides, one-pagers, demo narratives, and channel-specific materials that equip AEs and partners to win
• Build and execute outbound PMM strategy in close partnership with Sales, translating product capabilities into pipeline-driving narratives and segment-specific messaging
• Deploy PMM planning and prioritization in conjunction with the wider marketing team, evaluating what investments — in deliverables and resourcing — are needed to move revenue
• Partner with Demand Generation and Integrated Marketing to ensure outbound campaigns reflect product positioning and are built with sales workflow in mind
• Enable strong creative execution through high-quality briefs in partnership with Creative and Program Management, with a bias toward assets that perform in the field
• Operate cross-functionally across PMM, Creative/Brand, Enablement, Ops, and Sales to align GTM motions from awareness through close
• Develop segment and persona-level messaging informed by customer research, competitive intelligence, and direct feedback from the field
• Act as a key analytics owner for launch and enablement performance — tracking what's being used, what's converting, and what needs to evolve
• Collaborate with Customer Marketing on upsell and cross-sell plays that expand revenue within existing accounts
• Influence product development by surfacing structured customer and seller feedback into the product roadmap
• Be present in market through owned and external events; represent Carta's product narrative at customer events, internal kickoffs, and industry conferences

The Team

You’ll be joining the Marketing team, as part of the Product and Customer Marketing team. Marketing is the engine for growth at Carta. We bring our values to life through our brand, and drive demand for products and services across a complex market landscape. We infuse the customer in everything we design, define, and deliver and reflect the inspiration and ambition of our customers in the work we do.

Requirements

• 8+ years of hands-on product marketing/GTM experience
• Preferably, SaaS fintech experience and/or product marketing experience at companies that serve VC or similar investor types
• Motivation to work collaboratively in a fast-paced, ever-changing environment
• Creative problem-solving skills
• Ability to diagnose problems, isolate them into their component parts, and drive towards creative solutions
• Excellent communication skills, with the ability to distill complex thoughts and strategies into actionable value propositions for prospects and customers

Pay

• $182,750 - $215,000 salary in San Francisco, CA; New York, NY
• $173,613 - $204,250 salary in Seattle, WA

Benefits

Carta’s compensation package includes a market competitive salary, equity for all full time roles, and exceptional benefits.