Lead Product Marketing Manager

About the role

This is a foundational, high-impact individual contributor role. You’ll help establish the “how” behind product marketing at Dave—building the processes, rigor, and frameworks that guide segmentation, positioning, and go-to-market decisions—while also executing hands-on across existing and new products. You’ll work closely with Product, Design, Research, Analytics, and Marketing, with real visibility and accountability. This role is for someone who wants meaningful ownership, is comfortable driving forward in ambiguity, and is motivated by being trusted to shape outcomes—not just outputs.

Responsibilities

• Customer segmentation and targeting: Define who we’re building for using deep, data-backed segmentation that goes beyond demographics. You’ll incorporate behavior, attitudes toward short-term credit, willingness to pay, alternatives members consider, feature preferences, and perceptions of neobanks.
• Existing member segmentation: Create an actionable segmentation of current members based on activity, lifecycle stage, demographics, and product usage—used to power onboarding, cross-sell, engagement, and churn mitigation.
• Product and company positioning: Help clearly define Dave’s category and how our products—both established and new—compare to alternatives. Bring clarity to where we win, for whom, and why.
• Value proposition development: Craft clear, differentiated value propositions and product narratives that connect rational and emotional benefits and stay consistent across the funnel.
• New product 0→1 support: Partner early with Product, Research, and Analytics to shape positioning and go-to-market strategy for new products as they move from concept to launch.
• Market and competitive intelligence: Track competitive offerings, category shifts, and emerging member needs to keep Dave differentiated and forward-looking.
• Foundational PMM processes: Establish scalable product marketing processes—how insights are gathered, decisions are made, launches are supported, and quality is maintained as the portfolio grows.
• Strategy grounded in member insights: Bring rigor to decision-making by leveraging research, analytics, and testing to pressure-test ideas, mitigate risk, and ensure the member perspective is embedded in roadmaps.

Requirements

• 7+ years of product marketing experience on consumer-facing products
• B2C fintech product marketing experience
• Proven strength in segmentation, positioning, and value proposition development tied to business outcomes
• Strong data fluency, with experience partnering closely with Analytics and Research
• Track record of influencing senior leaders in fast-moving, ambiguous environments
• Exceptional communicator who can simplify complex ideas into clear, actionable direction

Nice to have

• Experience working with credit-challenged or underserved consumers, or consumer BNPL products

What makes someone successful here

You’re a driver. You don’t wait for perfect inputs or fully formed processes—you create clarity, move work forward, and hold a high bar for rigor and quality. You’re comfortable owning outcomes, not just recommendations, and you’re trusted because your work is grounded in data, research, and sound judgment. You collaborate naturally across Product, Design, Research, Analytics, and Marketing, earning credibility through follow-through and substance. When priorities shift, you adapt quickly without losing focus or standards.

What to expect

High visibility and real accountability. Autonomy paired with clear expectations. A fast-moving environment where priorities can shift based on what we learn. If you want ownership that comes with responsibility—and the chance to define how product marketing operates—this role is built for that.

Why join Dave

• Foundational ownership: Help define how product marketing works at Dave.
• Breadth of scope: Balance evolving core products with true 0→1 new product work.
• Meaningful impact: Your work directly affects how people access short-term liquidity and financial tools.

Benefits

• Opportunity to tackle tough challenges, learn and grow from fellow top talent, and help millions of people reach their personal financial goals
• Flexible hours and virtual-first work culture with a home office stipend
• Premium Medical, Dental, and Vision Insurance plans
• Generous paid parental and caregiver leave
• 401(k) savings plan with matching contributions
• Financial advisor and financial wellness support
• Flexible PTO and generous company holidays, including Juneteenth and Winter Break
• All-company in-person events once or twice a year and virtual events throughout to connect with your team members and leadership team

Dave is a virtual-first company; team members can live and work anywhere in the United States, except Hawaii.