Lead Product Marketing Manager

About the role

We are looking for a Lead Product Marketing Manager (PMM) who can own product marketing end-to-end: positioning, messaging, sales enablement, competitive intelligence, and go-to-market execution.

What You'll Do

• Positioning and Messaging
• Own Neon's core narrative: why MoR is the right model for publishers, how we compare to app stores and self-managed payments, and what we do differently versus competitors
• Develop audience-specific messaging for publisher BD, finance, and product stakeholders. Translate complex product capabilities (MoR, loyalty, tax) into clear, credible value propositions that do not require a payments background to understand
• Sales Enablement
• Build and maintain the core sales collateral: pitch decks, one-pagers, competitive battle cards, and objection-handling guides
• Create materials for publisher onboarding that explain what Neon owns (tax, chargebacks, compliance) and what the publisher owns
• Run enablement sessions with the sales and CS team when new products or market coverage launches
• Go-to-Market Execution
• Own GTM for new product launches and major market expansions
• Define the audience, message, channel, and success metric
• Lead co-marketing and launch announcements with publishing partners
• Develop thought leadership content that positions Neon as the authority on direct monetization for game publishers
• Competitive and Market Intelligence
• Maintain a current view of the competitive landscape: competitors, app store fee structures, and emerging direct-to-consumer tooling
• Synthesize publisher feedback and market signals into positioning updates and product roadmap input
• Track regulatory and industry trends (app store legislation, tax rule changes) that affect Neon's positioning
• Cross-Functional Collaboration
• Partner closely with Product to understand roadmap priorities and translate them into external messaging
• Work with Sales and Customer Success to build feedback loops between market signals and product direction
• Influence roadmap prioritization based on competitive gaps and publisher feedback

What You'll Bring

• 7+ years in product marketing, with at least 3 years in enterprise B2B SaaS, fintech, or payments
• Gaming industry experience is a strong plus
• Demonstrated ability to position a technically complex product to non-technical buyers
• Strong writing. You can write a one-pager, a LinkedIn post, and a pitch deck that all sound like they came from the same company
• Comfort with regulatory and compliance nuance. You do not need to be a lawyer, but you need to be able to explain concepts like MoR liability, chargeback ownership, and tax remittance without either oversimplifying or scaring buyers away
• Competitive analysis depth. You know how to run a rigorous teardown and turn it into actionable sales collateral
• Bias toward execution. You move quickly, produce work, and iterate rather than waiting for perfect information
• Prior experience in a founding or lead PMM role where you built the function rather than inherited it

Bonus Points

• Experience marketing to game publishers, studios, or developer platforms
• Background in MoR, payment processing, or e-commerce infrastructure
• Experience producing high-volume content (newsletters, LinkedIn series, blog) as part of a GTM motion
• Familiarity with the competitive dynamics between app stores and direct-to-consumer monetization

Compensation Range

$180K - $210K