Lead Product Marketing Manager, Product

About the role

As a Lead Product Marketing Manager (Product) at BioRender, you’ll own product-specific positioning, messaging, and go-to-market strategy for a defined product line — driving adoption, revenue, and long-term customer value. You’ll serve as the connective tissue between Product, Sales, and Customer Success — deeply understanding our scientific and enterprise users, translating insights into compelling narratives, and ensuring our go-to-market strategy resonates with the audiences we serve.

Responsibilities

• Develop and own clear, differentiated product positioning and messaging that resonates with scientific end users and enterprise buyers.
• Partner closely with Product to deeply understand and shape priorities, customer needs, and feature value — translating insights into compelling narratives and launch strategies.
• Lead end-to-end go-to-market efforts for new products and major feature releases, ensuring alignment across Product, Sales, Customer Success, and Marketing.
• Own sales enablement strategy for your product line — creating high-impact collateral, training materials, pitch decks, competitive battlecards, and internal playbooks to empower the GTM team.
• Analyze market trends, competitive landscape, and customer behavior to inform positioning, identify opportunities for differentiation, and refine strategy.
• Serve as the voice of the enterprise customer within BioRender — ensuring we build the right solutions and communicate them effectively.
• Track product marketing performance metrics and use data-driven insights to continuously optimize messaging, positioning, and GTM effectiveness.

Requirements

• 5+ years of product marketing experience in SaaS, with a strong track record of leading successful product launches and driving measurable adoption and revenue impact.
• Proven ability to translate complex technical concepts into clear, compelling, and differentiated product narratives.
• Experience partnering directly with Sales to support enterprise opportunities and refine value-based selling approaches.
• Strong analytical mindset — comfortable using market research, competitive intelligence, and customer data to back recommendations with evidence.
• Cross-functional and collaborative — you work effectively across Product, Sales, Customer Success, and Marketing teams.
• User-obsessed and curious — you’re driven to deeply understand scientific and enterprise customers and advocate for their needs.
• Clear, concise communicator with strong storytelling skills.

Qualifications

• Experience marketing to scientific, technical, or highly specialized audiences is a strong plus.