Lead Product Marketing - Home Internet & Converged

About the role

The Lead Product Marketing – Home Internet & Converged role will lead strategy, planning and execution of marketing initiatives that drive customer acquisition, retention and growth of AT&T’s Home Internet portfolio spanning Fiber and Fixed Wireless.

Responsibilities

• Lead the creation of integrated marketing strategies aligned with business objectives, brand positioning, and customer needs, focusing on AT&T’s Home Internet portfolio (Fiber and Fixed wireless).
• Lead cross-functional efforts to bring customer-centric initiatives to market, ensuring alignment across key stakeholders.
• Create compelling positioning, messaging, and customer narratives that communicate the value of partnerships and customer benefits.
• Partner with internal and external stakeholders to deliver seamless customer experiences and drive program success.
• Use data-driven analysis to provide insights that guide product development and marketing strategies.
• Analyze, interpret, and communicate business performance, customer insights, and marketing results.
• Develop executive-ready recommendations and present strategic opportunities to leadership.
• Manage multiple initiatives simultaneously in a fast-paced, highly collaborative environment.
• Establish success metrics, measurement frameworks, and reporting to evaluate the impact of initiatives, translating performance insights into actionable recommendations and optimization opportunities.

Qualifications

• Marketing, customer engagement & acquisition, or business development experience preferred.
• Strong strategic thinking and ability to identify opportunities for growth and customer value creation.
• Proven ability to build relationships and influence across diverse stakeholder groups.
• Highly motivated self-starter with a bias for action.
• Experience leading complex, cross-functional initiatives.
• Strong analytical and problem-solving skills.
• Experience building new programs, processes, or initiatives from the ground up.
• Ability to simplify complex information into clear business recommendations.
• Strong written, verbal, and presentation skills.
• Comfortable presenting to senior leadership.
• Strong PowerPoint and Excel skills.
• Bachelor's degree in Marketing, Business, Communications, or related field.

Skills

Not specified

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Pay

$143,800.00 - $215,800.00 USD Annual

Schedule

Regular