Product Marketing Lead
About the role
The Product Marketing Lead will define and scale the story of ZAIDYN Field Performance, an agentic AI platform transforming how life sciences field teams plan, perform, and engage. This role requires a strategic storyteller with fluency in AI, analytics, and enterprise platforms, able to translate complex technology into clear, inspiring value for customers.
Responsibilities
Positioning & Narrative - Define and refine the ICP, buying committee, and value architecture for Field Performance. Craft messaging that connects ZAIDYN products into one unified, differentiated platform story. Tailor product narratives by region and audience, collaborating with industry marketers to align GTM across markets.
Go-to-Market Strategy & Launches - Develop GTM strategy and tiered launch plans across features and products. Partner with Product Management, other marketers, and to deliver and measure cohesive, data-driven GTM plans. Own packaging and positioning inputs for pricing and commercial strategy.
Sales Enablement & Adoption - Develop high-impact enablement assets: messaging frameworks, case studies, ROI stories, demo flows, and battlecards. Lead enablement sessions for AEs, SDRs, and other members of the marketing team to ensure field fluency. Build advocacy programs with case studies and customer success stories.
Storytelling & Evangelism - Represent the product internally and externally, educating and inspiring audiences across web, social, and events. Ideate, script, and record engaging product demos and videos that showcase AI-driven capabilities and real-world impact. Simplify complex AI and analytics concepts into accessible, memorable stories that inspire belief and adoption.
Customer & Market Intelligence - Execute market, buyer, and competitive research to inform GTM priorities. Own win/loss analysis, translating insights into actionable recommendations. Stay ahead of developments in data, AI, and agentic AI, shaping ZAIDYN’s differentiation strategy.
Requirements
- 10–12 years in B2B SaaS Product Marketing, ideally for enterprise platforms or data/AI-driven products.
- Proven experience collaborating with Product, Sales, and Marketing on launches and growth.
- Deep sales enablement expertise, from narrative design to competitive storytelling.
- Familiarity with Veeva or Salesforce ecosystems a plus; comfort with data governance and compliance.
- Understanding of AI and agentic AI concepts (predictive analytics, GenAI assistants, etc.) and how to turn them into business value.
- Excellent communication skills: clear, engaging, and credible with executives.
- Creative mindset with the ability to bring ideas to life through content, video, and storytelling.
- Collaborative leader with a bias for action and curiosity.
Qualifications
- Fluency in English
- Client-first mentality
- Intense work ethic
- Collaborative spirit and problem-solving approach
Skills
- Strategic thinking
- Product marketing expertise
- Market research and analysis
- Collaboration and teamwork
- Effective communication
- Storytelling and presentation skills
- Ability to simplify complex concepts
Benefits
At ZS, your growth matters. We offer a comprehensive total rewards package that supports your health and well-being, financial future, time away, and professional development. With robust skills-building programs, multiple career progression paths, internal mobility, and a deeply collaborative culture, you’ll have the opportunity to do meaningful work, expand your capabilities, and thrive as part of a global community.
Pay
Competitive compensation and benefits package.
Schedule
Hybrid working model with flexibility to work from home and on-site presence at clients/ZS offices for the majority of the week. Business needs of your project and client are the priority.