Product Marketing Lead

About the role

As Product Marketing Lead at Forus, you will shape how providers and their teams understand, adopt, and experience our product. You will own the customer-facing product narrative: what Forus does, why each new capability matters, and how the value we deliver compounds over time.

Responsibilities

• Own product positioning and messaging for provider-facing products and capabilities, translating complex workflows and operational improvements into clear user value
• Lead launches end-to-end, coordinating messaging, customer education, in-product communication, internal enablement, rollout strategy, and post-launch adoption
• Create and run our product communications calendar, including feature newsletters, release announcements, customer webinars, in-product messaging, and educational campaigns
• Develop practice- and organization-level communications that demonstrate how Forus is reducing work, improving medication access, and supporting better patient outcomes
• Partner with Product and Customer Success to identify underused capabilities, understand barriers to adoption, and build campaigns that drive deeper and broader usage
• Develop a deep understanding of how different provider roles, specialties, and organizations experience Forus, and bring those insights into product positioning, roadmap discussions, and customer engagement
• Measure product awareness, adoption, and engagement, using product data and customer feedback to understand what is resonating and continually improve our approach

Requirements

• 5–10 years of experience in product marketing, customer marketing, lifecycle marketing, product management, or a related role
• Track record of positioning and launching products, then continuing to drive understanding, adoption, and value realization after launch
• Exceptional writing and storytelling skills, with the ability to turn complex products and workflows into simple, compelling language
• Strong customer instincts and the ability to understand how different users and organizations perceive and realize value
• Analytical judgment and comfort using product data, segmentation, experimentation, and customer feedback to guide decisions
• Track record of moving quickly, finding shortcuts, and going to unreasonable lengths to deliver on goals
• A high NPS with your former teammates

Qualifications

• Track record of successful product launches and continued value realization
• Exceptional writing and storytelling skills
• Strong customer understanding and ability to translate complex workflows into clear value
• Analytical skills to guide product decisions using data and customer feedback
• Ability to work independently and set high standards for execution
• Experience with product communications and launch strategies

Skills

• Product marketing
• Customer marketing
• Lifecycle marketing
• Product management

Benefits

• Competitive compensation with meaningful equity
• Rich benefits including fully covered medical, vision, and dental insurance, memberships for health services, unlimited PTO, parental leave, 401K, FSA, commuter benefits, and DashPass
• Lunch and dinner at the office

Pay

$200K - $250K

Schedule

All full-time roles are in person in New York.